Заказать #актёрскую #видеовизитку можно здесь: xn-----8kcbkhjvmieruf3amrs5b4...--p1ai/%d0%b0%d0%ba%d1%82%d1%91%d1%80%d1%81%d0%ba%d0%b0%d1%8f-%d0%b2%d0%b8%d0%b7%d0%b8%d1%82%d0%ba%d0%b0/?
Sooner or later, every #actor faces the question of his or her own promotion. One of the most often requested materials for #casting is #actor's #video business card.
How often should it be made?
What should you put on an actor's business card?
How and where to make a #video business card?
In today's world an actor has to sell himself and the better his presentation materials are made, such as #actor #portfolio, #video business card, #self-test and #showril, the more the actor shows his interest in the work, more serious attitude to the casting director or any other of his customers.
In our studio we often record actor's video business cards, but every time there is a question: How to do it right? What to specify, what to talk about?
Like any promotional material, video business card should attract attention, but how to do it?
When single orders for video business cards turned into a flow, it was decided to deal with this issue and put everything in its place.
We at Chromakey Studio analyzed interviews and recommendations from leading agencies and casting directors. As a result of the study we were able to identify the requirements and wishes to video business cards from those for whom they are intended, those who select actors on a daily basis on the basis of video business cards.
Let's step back a little bit and think about it. What do you use a business card for anyway?
Maybe you don't need it at all and it's just not a smart investment?
Imagine a casting director, His working day is a constant search and coordination of actors with the director, producer and other participants in the creative process. His job is to find actors who will look good in the frame.
Photos, even very well done, do not give a complete picture of an actor's plastique, of how an actor looks in motion. To get a more complete picture of the actor without calling for an in-person casting and allows video business card.
So video vid greatly simplifies life for everybody and helps a casting director to see an actor in motion and understand, for example, what his voice is, without casting in person. And the actor has time to apply for more projects.
Back to our research.
According to the results of the analysis of the interview data and recommendations an important factor in the video business card is the actor's energy
The notion of energy of an actor is very vague, but if we try to summarize what is meant by this notion, it is an understanding by a casting director how comfortable it is to work with this person.
Under this notion rather lies the sympathy or antipathy arising between the actor and director, for example.
Some people want such vivacious actors (crisp guys), some people want softer ones...
Playfulness and lack of natural behavior is not welcome in a video.
The actor has to appear as the basis for the role, which will be, so to speak, "put on" a particular character.
Therefore, it is not necessary to play in the video business card. You have to be yourself.
Video business card should be filmed only horizontally.
The main requirement for the image in the video business card is a well-lit face.
If you make a video business card in the studio, you can use light to add three-dimensional face and play with angles. But it is also possible to use just the light from the window.
Clothing should not distract from the actor's face. The best option is a solid color t-shirt (white, black, gray) without prints. Clothing should show the neck and not hide the figure of the actor.
Business card shot in studio shows more serious attitude to the actor's promo materials and work in general.
Do I need music in the video card? Music distracts from the actor's voice and you have to use music very carefully.
Business card shot in the studio allows the actor not to be distracted by technical aspects of the shooting, such as the background. As well as fully reveal their character and emotionality.
What is the script for an actor's video business card?
What to talk about?
The introduction most often asks you to state:
Surname, first name
Playing age (+-10 years for the casting director and director will add themselves)
Height
Weight
Size of clothes
Where did the actor go to school
Possibly work experience.
Special skills.
Next, a story about yourself (you can tell anything, as mentioned above it is important not the information itself, but the presentation).
As a substitute for a story, it is possible to record an interview with the actor.
An interview reveals an actor's character better if the questions are the first time he or she hears them.
A natural reaction, even if the question causes a stupor, is the desired result.
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