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inDrive ropes in Vikrant Massey as its first brand ambassador for its ride-hailing business in India Vikrant launches inDrive’s new Marketing 360 campaign ‘Ab App Ki Nahi, Aap Ki Chalegi’. The key concept of the campaign is 'Value for Money' and keeping in mind InDrive's USP “Offer Your Fare” which empowers people to book a ride and even negotiate with the driver directly within the app. Gives freedom. With the inDrive app people can either pay a fare for their trip or choose from one of several driver offers based on vehicle model, driver rating and arrival time. Through a brand film featuring its first brand ambassador, inDrive showcases the everyday pain points faced by Indians in the ride-hailing space and how inDrive is trying to solve such problems. Helps.
Avik Karmakar, South Asia Senior GTM Manager, inDrive, said, “InDrive is delighted to have Vikrant Massey as our brand ambassador in India. His trustworthy personality resonates with our audience, who resonates with our campaign “No more apps, Connects easily with Aap Ki Chalegi!”
Vikrant Massey said, “I am very excited to be a part of inDrive India's campaign as their brand ambassador. I appreciate the service that inDrive is providing to its riders and drivers. InDrive is impartial. "It works through a taxi service, where instead of an app, people negotiate fares among themselves."
Pavit Nanda Anand, Asia Pacific Region Communications Lead, inDrive, said, “As a brand, inDrive’s mission is to challenge injustice - as has been the history of the brand so far. The campaign, “Now it’s not the app, it’s you.” Chalegi!" aims to reiterate our efforts to provide fair pricing opportunities to as many people as possible in different countries around the world.
Vikrant Massey will be actively involved in the marketing campaign and CSR initiative run by Indrive, which aims to challenge social injustice and create a fairer place for one billion people in the world.
The campaign will run on social media, OTT, IPL on JioCinema and other digital platforms including KZitem, Facebook and Instagram. It will also be run on OOH medium to popularize the campaign in the cities.
Негізгі бет Ойын-сауық 12th Fail actor Vikrant Massey Love's his fans & respect them l
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