1950's A Trip Across America Colorized
The atomic era of science and technology began in the 1950s. "Modern" was equated with being comfortable and advanced. Following the end of World War II, a large number of veterans with new jobs began building families and homes. American consumers purchased products that were unavailable during the war as industries grew. The United States became the world's top industrial power in the years following World War II. Americans in the postwar era had more disposable cash than ever before because generous government’s assistance for house loans and schooling. The large number of children born after World War II, known as the "baby boomers," matured into teens and young adults in the 1950s and 1960s. The baby boomers were the largest generation in American history at the time, and as such, their sheer numbers had a huge impact on popular culture. The baby boomers were recognized as a target demographic by astute marketers in the 1940s, and products and entertainment tailored to their needs and interests began to be promoted. Compared to other generations, the baby boomers gained a stronger sense of generational consciousness. They made repeated attempts to clarify and redefine their identities. The popular music of the time, particularly rock and roll, represented their willingness to defy authority from adults.
history,historyofamerica,america,unitedstates,1950s,oldlife,lifeinamerica,nostalgic,vintage
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