Game shows were different back in the day, in part because the law had to step in.
"The 1950s quiz show scandals were a series of scandals involving the producers and contestants of several popular American television quiz shows. These shows' producers secretly gave assistance to certain contestants in order to prearrange the shows' outcomes while still attempting to deceive the public into believing that these shows were objective and fair competitions. Producers fixed the shows sometimes with the free consent of contestants and out of various motives: improving ratings, greed, and the lack of regulations prohibiting such conspiracy in game show productions.
The scandals took place at a time when television was still emerging as a medium and had yet to become the established cultural force in American society that it is today. When the behavior of the producers and contestants was exposed, the public reacted with shock. Many expressed concern about the potential for the young medium of television to influence society in negative ways.
In response to the scandals, the government was widely pressured to impose stricter regulations on broadcasters. As a direct consequence, Congress amended the Communications Act of 1934 to prohibit networks from prearranging the outcomes of quiz shows. In the United States, it has since become standard industry practice for game show producers to monitor their own shows closely for cheating and to ensure fairness in play and compliance with broadcasting law to the highest degree possible."
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