This is a Fan Made Promo
THE NRL have pulled off one of the biggest advertising coups in Australian sports history by joining forces with global rock gods Bon Jovi for their 2011 campaign.
The US rockers have agreed to licence their song This Is Our House to the NRL for the next three years.
The first of the TV ads with the Bon Jovi tune will begin airing early next month.
League insiders predict the latest anthem to be even more successful than the classic What You Get Is What You See, made famous by Tina Turner in 1989.
Not only is the association with Bon Jovi an automatic triumph for the NRL, the title track is also a clear backhander to the AFL, who continue to threaten the Sydney and Queensland market.
Bon Jovi wooed millions of fans in December where he met South Sydney owner Russell Crowe and was presented a Wests Tigers jersey by skipper Robbie Farah.
"It is an exciting win for the game and a clear statement about the scale of year ahead," NRL chief executive David Gallop said this afternoon.
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