Key Takeaways
Credibility cues are signals that subtly reinforce expertise and professionalism
Key cues include degrees, titles, content/context, and professional presentation
Maximize cues across async (docs, online) and sync (intros, networking) contexts
Show expertise through evidence and examples rather than just stating claims
Topics
Defining Credibility Cues
Signals that help increase credibility through subliminal messaging
Not hidden messages, but subtle reinforcement of expertise/qualifications
Occur in both written (async) and verbal/in-person (sync) contexts
Primary Written Credibility Cues
Email: Professional address, signature with name/degrees/platforms
Bio paragraph: Name, degrees, title, key accomplishments/skills
Resume/CV: Degrees after name, LinkedIn URL, job titles on left margin
LinkedIn: Degrees in name, strong headline, complete profile sections
Secondary Written Credibility Cues
Publications/presentations list with proper citations
Education, professional orgs, honors listed on resume/LinkedIn
Location and network size visible on LinkedIn profile
Verbal/Synchronous Credibility Cues
Self-introductions in presentations/meetings
Introductions by others (provide them with your bio)
Asking questions at events (state name/affiliation)
Video meeting chat box contributions
Sharing expertise during team collaborations
Interview introductions (both as interviewer and interviewee)
In-person networking (name tags, business cards, LinkedIn QR code)
Maximizing Credibility Cues
Be intentional about using cues across all professional contexts
Show expertise through evidence/examples rather than just stating claims
Tailor presentation to audience (e.g. formal vs. casual dress)
Focus on accessible content over flashy design in resumes/profiles
Claim credit appropriately by using degrees/titles where relevant
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