Okay, I wish I could argue that the price decrease for the base iPad was a foreshadowing of what was to come and that the entire iPhone 16 series would receive enormous price cuts. That would be fantastic, but regrettably, that will not be the case. That is not how Apple operates these days. But what we did see again throughout the speech was what Apple cared about, what the marketing vocabulary for 2024 is, and where they're attempting to make a mark.
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