Rowena is a marketing consultant who works with B2B SMEs to create marketing strategies that generate leads and make money. She mentors small business owners and junior marketers to make marketing activity directly contribute to business goals, rather than being scattergun, unfocused, or fluffy.
"Many recruitment companies are beginning to understand that marketing is important to their business growth - whether that's attracting candidates, landing new clients, or finding the best talent.
However, recruitment marketing is often still heavily focused on unmeasurable brand awareness activities - making it hard for you to know how much value it is creating.
If you want your marketing to drive ROI, it should be focused on lead generation."
This session will give you take-away strategies on how to make sure your marketing is generating leads, using SEO, LinkedIn and Email.
Негізгі бет 3 Simple Strategies for Marketing that Deliver ROI with Rowena Wilding
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