Michael Zuercher is the co-founder and CEO of Prismatic, an embedded integration platform that helps SaaS companies build faster integrations for their customers.
Show Notes: saasclub.io/402
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00:00 Welcome and Introduction
00:23 Discussing Prismatic's Mission
01:07 Company Growth and Metrics
01:28 Founding Story and Early Challenges
03:35 Integration Pain Points
06:04 Building Prismatic
08:03 Early Product Development
10:40 Target Market and Personas
15:40 Articulating the Product's Value
22:31 Avoiding Market Narrowing Pitfalls
24:48 Building Early Credibility
28:26 SEO and Paid Ads Strategy
34:42 Challenges of Outbound Marketing
39:47 Navigating the Pandemic Shift
41:28 Lightning Round: Business Insights and Personal Passions
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