Take part in the latest logo design challenge! kzitem.info/news/bejne/sGehmKGorHuqeXo
@imalihaider
5 жыл бұрын
ok sir
@HoodGrownGenius
4 жыл бұрын
cool
@boggianluzecriacao
4 жыл бұрын
Olá, Will Paterson Boa tarde tem vídeo novo no nosso canal. Não perca!
@edemabbrey7688
4 жыл бұрын
Really helpful
@maxmagnus777
3 жыл бұрын
is there money in logo design? How to start ?
@butronchloe1634
6 жыл бұрын
Quick Summary: Tip 1: Flip and reflect logo designs - easier to spot mistakes and makes logo identifiable when reflected Tip 2: Exaggerate negative space - Logo may be smaller than what you see on your screen so compensate the negative space Tip 3: Always use Geometric shapes - Easier and more accurate than using the pen tool Tip 4: Force yourself to create multiple renditions/ideas of your logo Tip 5: Change your location - helps you create more diverse ideas and helps clear your brain... You may ne surprised what you might think of in a new environment
@vivianeb90
5 жыл бұрын
Thanks, this should be the top comment. Would save us all some time. Sometimes I wonder why I even use youtube? Cause I could look it up quicker.
@joaquimley
5 жыл бұрын
Thanks man!
@EugenioAmbrogio
5 жыл бұрын
God bless you
@SugarTouch
5 жыл бұрын
@@vivianeb90 Thank you !!!
@sluna2235
5 жыл бұрын
thanks for saving my time😀
@EricaEchos
6 жыл бұрын
My best tip for logo design is when you've just spend a marathon session designing, editing, tweaking and finalizing a design, and you're finally happy with it, STOP, turn off the monitor, and go do something else for the rest of the night. Then, when you wake up first thing in the morning, turn on your monitor and look to see if you're still happy with what you thought was a finished design. My bet is, you won't like what you see.
@jalisamarshall4706
7 жыл бұрын
"...Stop being so protective over your ideas" - A personal attack 😂 Thanks Will!
@antizionist38
6 жыл бұрын
In short: • Check your logodesign as a mirror image • Make the negative spaces a little bit larger than positive spaces • Use geometric shapes • Make 50 sketches in an hour • Work in different environments
@SMOENOVA
7 жыл бұрын
Tip number one: just be expensive. So you have More Time, for ideas, Family, and Quality life. Sounds stupid, but it is true.
@michaelmeacham4517
5 жыл бұрын
This comment caught my attention. I’d like to hear more about this.
@Androideaf
5 жыл бұрын
what you mean? What kind of "never do it for free" is this? I'm serious, no trolling. I'd like to hear more bout this too
@Zylode
5 жыл бұрын
Hes just saying the higher u charge the less people would hire you so you have more time
@tolaa3653
5 жыл бұрын
@@Zylode If you charge higher prices you attract different customers. Higher prices are one of many indicators of better quality. So if a big company looks for a person to design their logo that will be printed on many products such as letters, flyers and business cards, integrated in web and icons and so on they want it to be done fast by a trustworthy person. Because thats whats gonna be representing the firm for years to come. Higher pricing works well as long as your work is of good quality and you communicate well. Marketing, networking, good communication with clients. the whole package. If you succeed with it you can take on fewer projects and spend more time on them or have more time on your hands or both.
@Zylode
5 жыл бұрын
@@tolaa3653 erm thanks for going thru the effort to type all of this but i kinda know that
@skabbymuff111
7 жыл бұрын
I found your 1st point fascinating. as a graffiti artist for over 20yrs, one thing we learnt very early on with a graff sketch, was that if it looked good in reverse (looking at the paper backwards through a light), then you knew the letter formations were solid, and you had hit gold on the outline. we didnt quite understand fully at the time why this was, but it was true. a decent shape should look good from most perspectives. i think your point was more about recognising the actual logo, but i thought id share this also. a decent shape or form, looks good also when reversed, even if it doesn't make sense. its a great tip, even if it seems a little weird. All your other points were great also, thanks, loving your videos mate.
@tsubakoyumi194
6 жыл бұрын
skabbymuff111 this what we were taight in art school too. You take your drawing and go look at it in a miroor. Whatever doesn't look harmonious should be corrected
@AmbitionMusic
7 жыл бұрын
I've actually been looking to change my logo for a while now.
@loplop019
6 жыл бұрын
good
@baidyanathpal9314
6 жыл бұрын
Ambition do you need designer?
@gabyap1010
3 жыл бұрын
Hi
@looney9891
3 жыл бұрын
@@baidyanathpal9314 im sure hes not gonna get one off a youtube replu
@Dwaynesk
3 жыл бұрын
@@baidyanathpal9314 I do need one you still there? 👀👀👀
@TheRealSimeon
4 жыл бұрын
Video: Change location. 2020: uuum... About that...
@ChristinaVanderbroke
4 жыл бұрын
I was thinking the same..
@skylar5156
4 жыл бұрын
same
@ayf449
4 жыл бұрын
"alright.. guess I'll start at my office, move to my bed, the coffee table next, kitchen counter.. a bit in the bathroom too perhaps?"
@rowshonara1162
3 жыл бұрын
In my country we are roaming everywhere
@MediocreAtBesd
5 жыл бұрын
by listening to the content and examining the background I feel like you're living the dream
@rupertrankin489
6 жыл бұрын
I absolutely love gibberish. Can't get enough of it. Have watched this x times and still don't pretend to see why you "neeeed to exaggerate negative space to understand positive space" but luckily this funny little chap has the answers that will save his career and stop him ever having to do boring nursing etc
@willpatersondesign
6 жыл бұрын
lol it's not difficult to understand :')
@SM-lt8yr
6 жыл бұрын
SINCERE THANKS mate, love everything about ur room, from racing seat, to leather jacket, to eyeframes, voice. Keep it up bro!
@elizarosecoaching5380
3 жыл бұрын
I am a huge advocate of tip #5. I think I'm not going to be as productive when I go to a cafe to work because I don't have all the equipment but I am amazed at how much I get done. Just being in a different environment really does change your output
@bryanenid1228
6 жыл бұрын
When you fliped that logo I though it was Coca Cola Logo...
@ronthehybrid
3 жыл бұрын
Tip 5 is GOLD
@angelosagapiou6902
7 жыл бұрын
Although it sounds strange. In some way changing locations of working or coming up with ideas helps a lot. Nice video 😄
@TyranVz
2 жыл бұрын
Great tips from an old video, Thanks, man! Negative space & new location to sketch is a great idea
@willpatersondesign
2 жыл бұрын
Glad you enjoyed it!
@jgfumagalli
4 жыл бұрын
Shiiii* Such good things here! The part of thinking in ideas and scratchs on another environments I can't stop and I feel really good, like someone with a brilliant criativity, so inspiring!
@swagnext7304
6 жыл бұрын
1 flip it 2 BS 3 use geometric shapes 4 draw 50 variation 5 change location
@Moti030283
5 жыл бұрын
50 or 15?
@sefrautiq
5 жыл бұрын
@@Moti030283 fifty
@ozongat581
3 жыл бұрын
Hi Will......tunnel vision: I can imagine that, for your desk and your face are turned to the wall and you are not sitting in your power position at all. This is a MUST for your personal success direction if you consider the Feng Shui 'rules' of success. So good that you switch places now and then
@sarahbergman7338
5 жыл бұрын
Wow thank you!! Total beginner here, and a video like this is super helpful! A bit out of the box and not finding tips like this elsewhere. Thank you!!
@synkCO2
4 жыл бұрын
"Half of my job is showing what doesn't work and why" - This has justified so many hours of my university course
@Ruyagozlemi
4 жыл бұрын
I came here to come up with a logo for my leather business, and I see Mascon Leather come up!! They make great products !
@cherylbrown6746
7 жыл бұрын
Cool beans! I loved all the tips... I am not a logo designer by trade but I loved the create 50 within an hour concept. Cant wait to do this... I am sure it will help me stay focused.
@2626firefly
6 жыл бұрын
I'm starting a new business venture and found this very helpful. I know a lot of people understood these but I liked the detailed explanation. Thanks!
@natashasoulchild9232
2 жыл бұрын
I liked the commitment of the 50 design in 1 hour... I find I procrastinate the longer I sit in the design process, meaning the application side then takes longer
@generalmisery
2 жыл бұрын
I was stuck in developing an logo of a fictional product, this helped me a lot. Especially the geometric shapes. I wanted to do a ghost, but the drawn version wasn´t great and I was looking for something nicer, the shapes made it.
@morpheon_xyz
4 жыл бұрын
That last tip is golden! Very helpful tips, thank you
@chibuzorobianika224
3 жыл бұрын
Thank you... You can also get good logos from
@nightflight935
6 жыл бұрын
You know I find it really hard to design for myself. I'm having this sort of creative block where I'm kinda stuck in the sketching process. Could you please give me some advice?
@aklogtefera4319
2 жыл бұрын
very helpful tips and tricks thanks Will for sharing
@Damodharanjay
6 жыл бұрын
Thanks Will! Thats so great of you to share some amazing thoughts!
@elaineproffitt4640
3 жыл бұрын
These are great tips, thanks!! After a lot of wasted time sketching concepts that had to be vastly simplified later, I started sketching with a fat tip marker(like a regular sharpie) in a 1-2” bounding area. This will help keep the details to a minimum if you have the tendency to create too much detail from the start. 🤚🏻 Also maybe stay away from digital sketching media for a bit in the concept phase, you can zoom in too close and this can skew the visual scale and encourage the addition of too many details.
@jeanpierre3061
4 жыл бұрын
I haven't done logo design since University back in 2016/2017 and I'm in the process of trying to rebrand myself for my freelance career as a Photographer and Videographer. However, I've got a massive mental block. I want something vintage yet modern. Simple & Clean. Something that will both look good as a brand but also look good as a Watermark for my work. I don't want any of that cliche photography logos (anything camera related is a no no). It's hard, since I've gone through 3 re-brands since 2017. I just don't like anything I make. My name just sucks as it struggles to look good together even as first letters. J P D V. But this video really helped me so I am really grateful for your professional insight.
@nottheone1357
5 жыл бұрын
I'm making logo's for a brewery, I have gotten most of my ideas from working at the brewery
@rezanurm4437
3 жыл бұрын
That geometric shape is an old technique from Hokusai, a famous wave painter from japan. He uses compas and ruler to make a sketch.
@dungster33
7 жыл бұрын
I found coffee shops and bars to distracting, park benches that's the creative zone. You even get help from local drunks.
@HorrorbleGamer
3 жыл бұрын
Insane! Definitely gave me some new creative ideas!
@tonyyflores
2 жыл бұрын
The best tip for a logo that no one says it online is to think about the values of the identity and not going for kitsch like everyone
@incampodesign3009
4 жыл бұрын
Great tips! Good to see people giving some good information to the world.
@504Capt
5 жыл бұрын
Bro big help. Great tips. I’m implementing these shyts today
@bekahdorris
7 жыл бұрын
Wow, fifty sketches in an hour?! That's got to be good for you! Great tips, thanks so much. 👍🏼
@ReddoX30
7 жыл бұрын
Really great idea about changing location! I NEVER get any ideas when I'm in my room, but the second I go outside, BOOM! One thousand ideas. Now I take a small sketchbook and a pencil everywhere I go and when I get an idea, I sketch it on the spot!
@th6674
3 жыл бұрын
1. Break it to fix it - flip it horizontally, invert colour. 2. Exaggerate negative space to contrast the positive, think Switch Logo. 3. Use simple geometric shape to construct complex shape, think Twitter bird. 4. 50 logo renditions within an hour to exhaust possibilities, be non-protective about ideas. 5. Change your work location to inspire ideas and avoid tunnel vision.
@24rinjap
3 жыл бұрын
You’re such an inspiration! Love your vibe. Keep up your great work 💥
@bonniehoke-scedrov4906
3 жыл бұрын
This is my first time enjoying your KZitem channel. Great work! I’m looking forward to more great content from you. Thank you so much for this informative video! I got so much out of it.
@valedro
Жыл бұрын
Wanted to share something about my own process. If I generate 50 ideas in an hour, they tend to be quite similar, and contain several variations of the same idea. But if I sleep on it and generate the 50 ideas over a longer period of time, each time I have more fresh ideas.
@orbitzdesign1994
2 жыл бұрын
When i didnt knew how to use pen tool.. i used to make selections using only elipse selection tool in photoshop.. still I prefer same over pen tool
@Nic_Aster
6 жыл бұрын
Thanks for the tips, i've learned more with you that in college.
@SleptOn
7 жыл бұрын
Wow those are some really great tips. I think there are some logos I’m working on now where I can apply the exaggerated negative space and geometric shape suggestions to clean them up
@SupremeVai
6 жыл бұрын
Wow a 5 point list video which is actually good! thanks for the tips
@FATMANDD1
5 жыл бұрын
It's crazy that I find your video because I'm trying to make my own logo from like three non-domain little art pieces like something small but I can't draw and that's the crazy part I'm trying to create my own logo for like my photography and my videos to have like an awesome watermark but can't draw and I'm not sure what to basically do, but I really do think your video has truly helped me and I can't wait to look at more of your work to find out how to advance myself and make my own logo.
@saljugproductionsshorts7897
2 жыл бұрын
*_It's very helpful!!!_*
@markopolic9964
7 жыл бұрын
As always, greatest designing content, keep up the great work :D
@nnaenae
6 жыл бұрын
I’ve never watched a video this short with three ads in the first half of the clip. Really screws up the mind blowing bit 😩
@wildbluecat9875
4 жыл бұрын
Great advice and very useful video, Thank you!!!
@willpatersondesign
4 жыл бұрын
Glad you enjoyed it!
@einsteindrieu
3 жыл бұрын
Thanks Will ! 😎
@prospermpangala1828
7 жыл бұрын
The last one is absolutely true...
@CataCastaño
4 жыл бұрын
So helpful! Thank you so much!
@blackbearcreative
7 жыл бұрын
Love this video, always like seeing other designers process, so many good tips in this vid!
@shred69
6 жыл бұрын
My mind remained absolutely unblown.
@gaix9371
7 жыл бұрын
i already love this channel
@marchoyinki
6 жыл бұрын
Thanks for sharing.
@Gotz1978
5 жыл бұрын
agree.. logo type is always nice looking
@bethanyniamh4218
7 жыл бұрын
Thanks for making this video Will! Really appreciate it 🔥
@willpatersondesign
7 жыл бұрын
thanks for watching!
@2hard2find
4 жыл бұрын
The negative space thing is kind of a strech Because its more important that the logos symmetry is perfect and this is more likely to ruin the balance than fix it
@Nikki0417
6 жыл бұрын
Clicked for the logo tips. Stayed for the accent.
@clippingpathservicce409
6 жыл бұрын
Great tutorial! Thanks for your effective tips. I will try my self now for creating a unique logo following your tutorial.
@kilyenbalazs6398
6 жыл бұрын
Is there any suggestion, where i should start learning fonts and type ect...? A book maybe? How to draw/design fonts ect...I want to design much much more professional Word and Leter Mark logos, but somehow my texts always look so detached. And i would love to see a video (or point me to something like that) about designing a brand image for a logo or vice versa? What do i design first? Graphic elements? Color? Any examples maybe about making a visual layout for Webpage based on a logo?
@futureframes
6 жыл бұрын
Very nice and I can just absolutely agree these are very good tips ... I had to discover them in my design career one by one alone with big time gaps lol ... to be honest I suspected tips like K.I.S.S or that a vast and intelligent client briefing is the only way to success ... but these tips are gold and I especialy love the last one ... because I almost always scribble in a nice location (having a coffee like you :)) outside/somewhere else/not in the office ... it makes it so much more fun and easier when you are in another environment ... also the tip for a 1h time constrainet is GOLD :) TOP!
@littleskittles9589
6 жыл бұрын
I loved the 4th tip
@radiantDF
7 жыл бұрын
Great tip on the last point. It's really saturating and tiring to be working in one place all the time! As a work-at-home designer, I find it dull, uninspiring and tedious being trapped working in one corner of my house. It does lead to a lot of procrastination. :P
@ashleyjeziorski3662
7 жыл бұрын
Same here!
@Jojo-lt5ve
6 жыл бұрын
Same
@stuntacore
6 жыл бұрын
I enjoy going to coffee shops, but I find that I am so accustomed to designing on my 27" monitor that using my 13.3" Macbook feels very tedious. Normally I go to the coffee shops and just sketch ideas or read books.
@awateaxx8326
6 жыл бұрын
True. I find working outdoors really gets my creativity flowing :p
@brandonlamontcooper8141
2 жыл бұрын
thank yo my friends #WillPeterson thank you for your service and teaching materials
@hernannieto1
4 жыл бұрын
Great man !! Thanks
@BrightS0l
7 жыл бұрын
Shape Builder tool is life
@christinatestana
7 жыл бұрын
These are such wonderful tips Will :) I totally understand about changing environments sometimes because you need to see new things and explore random areas. This can stimulate inspiration which then can help you clear your mind and make the ideas flow easier. I know when your stuck in one place, I find I am getting stuck often and just going in circles. I will have to give that a try :)
@otavioalexandre7575
4 жыл бұрын
Nice Tips, i've learned so much!
@Meadow254
6 жыл бұрын
Why am I just seeing this now?! Great video. Subscribed :)
@pommecanelle
6 жыл бұрын
La SNCF, our national railway company, has a logo for its high-speed rail service which is just the acronym stylized, but if you flip it horizontally, it becomes a snail :) No one knows if it has done on purpose or not but still funny ^^
@rezwanul99
6 жыл бұрын
The MIND has been BLOWN
@surmacreative9986
6 жыл бұрын
Great video. Thank you! 😉
@tiamarie9555
5 жыл бұрын
Super helpful! Thank you!
@DawidhabdArup_N7
6 жыл бұрын
I don’t want to be sound nerdy, but if you could move the Camera to your eye level, the whole thing would look way better & amazing. Try next time if you already haven’t done it. Thank you for the tips and shall be looking forward to seeing you soon... Cheers!!!
@SLBProd
7 жыл бұрын
very useful tips, thank you!
@Domarius64
4 жыл бұрын
Thanks man :) I'm trying to be a one-man solution for my video game development, and I need a better logo for my company. Still determined to give it a crack before I hit Fiverr, your video was inspriational!
@PascuBeckett
7 жыл бұрын
i really liked this video (and some i have watched from your channel) but i think you kind of "over explain" some things. or you take too much time with some things, but saying the same words over and over again. i hope it doesn't come across bad, because i'm just trying to give some advice!
@HeartInChristwithCristy
4 жыл бұрын
great video. Thank you.
@4GArt
5 жыл бұрын
Good tips!!
@pbjrunr4468
7 жыл бұрын
I'd really like to see how someone would do a script logotype using geometric shapes. I tried once and got frustrated so ended up using the pen tool.
@willpatersondesign
7 жыл бұрын
I didn't mean that! But good that you commented. I meant using shapes to build icons and modern logos etc. Not lettering or logotype work! :)
@sylviabene5634
6 жыл бұрын
Thank you! Very useful tips:)
@creativemind8715
6 жыл бұрын
Thanks for inportent information about logo design.
@thetoyteory
6 жыл бұрын
You could also try to sketch without drawing oulines, in order to think about volumes ;)
@ceeece
4 жыл бұрын
I want to see the finished parrot logo.
@waasnoode986
6 жыл бұрын
I change my space when I have to write papers. It helps so much lol
@cleanstrategies5834
6 жыл бұрын
Thanks for the ideas!
@grigoryganja5630
5 жыл бұрын
Да, чувак, это дельные советы, спасибо.
@austinstockstill9490
6 жыл бұрын
Yes, definitely mind blown... Thank you!
@josibc3524
6 жыл бұрын
Thank you!
@ar8647
5 жыл бұрын
Great advice.
@whateverlulz9215
6 жыл бұрын
Now I'm gonna be flipping every design lol
@MyHeartBeatsBackwards
5 жыл бұрын
sorry for the late reply, try brain stroming for better ideas
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