How do you build event branding? How do you create event graphics that complement a client's brand guidelines well? How do you built out a brand identity from just a logo or icon?
Braintrust's Lead Designer Edward Sun walks you through 6 TIPS for turning a logo into a full event graphics package for your next event, in-person or virtual.
⏩ SKIP TO: ⏩
00:00 - Intro
00:10 - WHY These Tips are Useful
00:41 - VECTORIZE the Client's Logo (Adobe Illustrator)
01:33 - DECONSTRUCT the Logo
02:00 - TIP 1: Build PATTERNS
02:36 - TIP 2: Use SCALE
03:06 - TIP 3: OVERLAY Elements (+ adjust OPACITY)
03:34 - TIP 4: Use REPETITION
04:04 - TIP 5: Use GRADIENTS (+ Gradient MASKS)
04:36 - TIP 6: Add SHAPES
05:01 - The Final Result: EVENT GRAPHICS
05:22 - Outro
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