I've been binge watching your videos and have learned a lot. Fantastic content.
@BrandMasterAcademy
3 жыл бұрын
Great to hear!
@camilaamcl
Жыл бұрын
Great material, i studied fashion marketing and communications yet i feel like in some ways i just learned over the surface. So exactly happens with this video (at least to me personallyy) Because okay, "Segment your market" but how do i actually segment it???? "Create detailed uadience persona" how do i create an audience Persona? How do i leas with personalit?. That's the problem with marial imparted today, because it talks over the surface but doesn't actually teaches what it means to do those things and how to do it
@BrandMasterAcademy
Жыл бұрын
Sure… We have videos and articles that dive deeper into each of these subjects brandmasteracademy.com/brand-communications-strategy/ brandmasteracademy.com/brand-communication/ kzitem.info/news/bejne/xKdsnWaKhKB7qG0 If you want to dive deeper still, we have advanced programs brandmasteracademy.com/programs-tools/ Reach out if you need anything :)
@Pedronomiaa
3 жыл бұрын
Thank You, you're helping me with my college projects.
@BrandMasterAcademy
3 жыл бұрын
Happy to help!
@Circledsquare1
3 жыл бұрын
Audience demographic and personality segmentation is cool but how do you arrive at a particular demographic segmentation when you just sort of know that audience from afar. Or you don't know them at all. For instance, today I'm Creating a persona for BMW owners. How do I know their riches and personality when I personally have no experience in it and also no rich friends. Is this where we stumble ourselves to internet? How do we do thst?
@Circledsquare1
3 жыл бұрын
@@ivormorgan9030 That's precisely what I wanted to read on the internet today. Really appreciate the micro perspective. I hope to improve further!
@BrandMasterAcademy
3 жыл бұрын
You can pay for market research of platforms like statista or you gcan roll up your sleeves and search for research papers, reports, articles or social media pages to find insights...
@Ludvio
3 жыл бұрын
4:45 what if i have multiple audience personas?
@BrandMasterAcademy
3 жыл бұрын
Use differentiated marketing to speak to each segment. It allows you do deliver different messages aligned with the overarching strategy
@nhlamulomakhubele4874
2 жыл бұрын
Briefly define what is brand communication strategy?
@BrandMasterAcademy
2 жыл бұрын
The strategy the brand uses to deliver the right messages to shape perceptions to align with the position
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