We literally mail millions of pieces of mail a year. So here are 8 tips we’ve found to improve your mail strategy, and what to tweak for 2023…
From data we’ve gathered to testing and trying different strategies, copy, and mail I’m going to let you in on 8 small but big improvements to make.
I use a company called Ballpoint Marketing for all my mail. I own that company. They give a free eBook on Direct Marketing if you opt in here: www.ballpointmarketing.com/lm7/
And for 2023, here are 8 things you should be adding to your DM:
✅Match copy to audience - In marketing you have to be congruent. Whether it’s taking people to a website and making sure you have similar copy and feel… or making sure the design matches the copy… or making sure the design and copy is fit for a “senior list”; Incongruency brings confusion. And confusion kills conversion.
✅Try different CTA’s and copy - “sell your house fast” was not a great appeal when the market was hot and you LIST a house fast. So we used messages like: “Sell without realtor commission” which worked a lot better. Today, though, “sell your house fast” might be a much better message for your market if things have slowed down for sellers.
✅Have multiple methods of contact - In my letter I have included a phone number, I give instructions to call or text, I have a website, and I also have my brand name (that they can Google). 10 years ago the strategy for REI mail was to NOT place your website; so that you look more like a “local” person. Today, that doesn’t fly with common folk. They’re WAAAY too skeptical to trust someone like that. 30% of my leads come from my website, so that tells me people are searching our names when they get my mail.
(BTW, if you need a website, check out the one company I use - this is an affiliate link btw but it IS the exact place I get my website: www.Ryandossey.com/website)
✅ Be professional by personal at the same time - We don’t want to look sloppy in our mailings. We DO want to look like we’re professional and that we’re confident… but at the same time, you don’t want to look too “commercial-like”, or a big time national brand. I’ve experienced that being local has gotten me a lot more deals than trying to look like a corporation.
✅ Add layers of personalization - Handwritten, saying “dear…” Including the property address… these small things make it look like you’re personally reaching out to them. Yeah you’re not trying to “fool” them, but here’s a psychological effect to adding personal touches that make you more “likable”.
✅ Be disciplined - Ok, so this isn’t anything “new” but it’s something that won’t change from year to the next. “Be consistent” in your marketing is the # 1 advice I give to every struggling investor. This is the ONLY way you’ll make marketing work. If you only have $1k a month for a mailing budget, that’s fine, just use it (wisely) every month. If you’re not sure how to mail and you want to make the most of that budget, you can call our strategy dept at Ballpoint Marketing, and they’ll set you up with a plan: www.ballpointmarketing.com/schedule
✅ Local lifts response - I make it abundantly clear in the copy AND the stationary (via local PO stamping) that we’re local. People in most markets like dealing with local people, not some out-of-state corporation. At Ballpoint Marketing we have a letter where we send the boxes to your youse (ready to go) and you drop them off at your local Post Office for local stamping. Check it out here: www.ballpointmarketing.com/pr...
✅ use real ink - You can fool anything with the old “printer red ink” letters. No one likes those and they don’t get open. We use a real pen and real handwriting and it drives down our Cost Per Deal; getting more deals per total spend than other cheap stuff.
So there you have…
8 tips to improve your DM game in 2023.
Some of it is new, and some of it is old but a good reminder.
If there’s anyone you should take direct mail advice from, it’s people sending MILLIONS of mail a year and tracking those results.
So check out what my company Ballpoint Marketing can do for you: www.ballpointmarketing.com
If you're interested in working directly with me and 300+ other investors check out CCF: ryandossey.com/schedule/
For the best pricing/rates on all of the tools I use check out my affiliate links here: ryandossey.com/growth-tools/
Негізгі бет 8 Tips to Make REI Direct Mail Work in 2023
Пікірлер: 15