I've just written my Brand Positioning Statement off this guideline. I love it. I hope everyone else does.
@BrandMasterAcademy
3 жыл бұрын
Great work 👏👏👏
@efeeghagha3100
4 ай бұрын
Amazing video, all real marketing experts need to see this, great stuff
@BrandMasterAcademy
4 ай бұрын
Glad you think so!
@samuelfelicio9545
2 жыл бұрын
WOW EXCELLENT! This guy it´s an authentic bible of the Brand! 😍
@BrandMasterAcademy
2 жыл бұрын
thank you
@sshaw1015
4 жыл бұрын
I look forward to your vids every week.. Appreciate the break down of the different aspects of a Brand Strategy.
@BrandMasterAcademy
4 жыл бұрын
Cheers, Sheldon... hold onto your hat... plenty to come this year :)
@marketinsolutions5010
3 жыл бұрын
Great review of Brand positioning approach ! I found myself applying few of them without knowning about this categorisation. I want to suggest one more... to make it 10 : (brand) 'Experience - based positioning', where the user experience is the main driver/differentiator... especially with the increasing importance of 'un-boxing experience' triggered by the rise of e-commerce... what do you think ? Suzanne
@BrandMasterAcademy
3 жыл бұрын
I believe that every brand should have a unique experience and though I believe the experience contributes to the position, it should be supplimentary to the real difference and value the brand offers
@marketinsolutions5010
3 жыл бұрын
@@BrandMasterAcademy Thanks for your reply ; I hear you, and agree !
@juanpablosansmarketing
3 жыл бұрын
Loving you for this Stephen
@davidw717
4 жыл бұрын
Just stumbled across this video, really like your thinking. I've added a few more of your videos to my watch list for the weekend and hopefully I can get some good insights before I create my luxury brand I've been working on.
@BrandMasterAcademy
4 жыл бұрын
Cheers David... I’m pretty sure if you binge over the weekend you’ll have plenty of ideas going in to next week 👍
@obocar1
2 жыл бұрын
Great video and great explanation. Now I understand more about business branding.
@BrandMasterAcademy
2 жыл бұрын
Great to hear 👍😀
@Vidorraofficial
4 жыл бұрын
So much great info and many great lessons! Thanks Stephen
@BrandMasterAcademy
4 жыл бұрын
My pleasure!
@dumuniz
4 жыл бұрын
Great breakdown, I've learned something new here. Thanks for sharing!
@BrandMasterAcademy
4 жыл бұрын
Cheers Eduardo - Glad you enjoyed 🙏
@brandonreed6686
7 ай бұрын
Very informative. Thanks
@BrandMasterAcademy
7 ай бұрын
Glad it was helpful!
@kevMonsa
3 жыл бұрын
amazing video, i loved your content.
@BrandMasterAcademy
3 жыл бұрын
Glad you enjoyed it!
@asagoldstein1669
4 жыл бұрын
fantastic content, thank you!
@BrandMasterAcademy
4 жыл бұрын
Glad it was helpful Asa 👍
@seventeendiamonds
3 жыл бұрын
Loved this Video! So much information in a short amount of time - awesome - really helped with my own brain storming ideas. :))))
@BrandMasterAcademy
3 жыл бұрын
Great to hear thank you 🙏
@seventeendiamonds
3 жыл бұрын
@@BrandMasterAcademy :)))
@chandlerfontaine3496
2 жыл бұрын
Good stuff. I’m still confused on what comes first. Positioning or value proposition
@BrandMasterAcademy
2 жыл бұрын
Positioning... Your positioning defines why you're different and why that's valuable... your value prop simply words the value
@madarauchiha5433
4 жыл бұрын
Love it, keep at it!
@BrandMasterAcademy
3 жыл бұрын
Thank you! Will do! 👍😀
@mannymike9345
3 жыл бұрын
Great content!
@BrandMasterAcademy
3 жыл бұрын
thank you 🙂🙂🙂
@emilybarry1664
4 жыл бұрын
Hey great video! You're very articulate - this helped me a lot with part of my digital marketing essay for my HDip :) Keep up the great videos!
@BrandMasterAcademy
4 жыл бұрын
Great to hear thank you 🙏
@woshixiaojianren
4 жыл бұрын
these are fantastic. Is it possible to have more visuals to help illustrate or support the points? Thanks.
@BrandMasterAcademy
4 жыл бұрын
Can’t update videos on YT but maybe in a future post 👍
@gilangwidyakartika5353
4 жыл бұрын
Thankkk you for the video..
@BrandMasterAcademy
4 жыл бұрын
Most welcome 👍
@sammyjus
3 жыл бұрын
This is awesome.
@BrandMasterAcademy
3 жыл бұрын
Great to hear and Thanks 👍
@ms_clarisita3868
3 жыл бұрын
Hi! I loved this video. THANK YOU for everything you create - I get to live my dream career thanks to your education. I have a question: My B2B client has multiple target audiences as a wholesale business - they cultivate, harvest, process, package, export, and sell a product at wholesale to S, M, and L businesses, as well as other exporters / wholesalers. They are also developing a training program for new and medium businesses in their industry. From learning about their audiences on our call, I am seeing that different positioning approaches may appeal to different members of their audience. In this case, what is your opinion on using different approaches per target, given the range in priorities and needs? I.e. Small Business might purchase 5-10lbs of product, vs. Exporter with big buyers might purchase 500-2000lbs of product. Medium biz 50-200lbs, Large business 800-1000lbs
@BrandMasterAcademy
3 жыл бұрын
🙏🙏 Delighted to hear....Find the common denominators to appeal on a brand level (There is only one brand and one position)... Use differentiated marketing to speak more specifically to individual segments 😊
@paulcollins1731
4 жыл бұрын
I would add values-based positioning
@BrandMasterAcademy
3 жыл бұрын
That would have made it a clean 10 👍
@jackjohn123
3 жыл бұрын
Hi Steven, I just wondering how long we need in the brand strategy workshop to find out the brand positioning for our client, do we have to research first and come back the other day? thank you
@BrandMasterAcademy
3 жыл бұрын
Go in with research though allow your clients understanding of their unique difference ... Depending on the client, you can do this part of the workshop in 90mins - 3 hours
@jackjohn123
3 жыл бұрын
@@BrandMasterAcademy thank you 🙏🏻
@BrandMasterAcademy
3 жыл бұрын
@@jackjohn123 welcome 🙏🙏🙏
@alvaromachuca_
4 жыл бұрын
buen contenido!
@BrandMasterAcademy
4 жыл бұрын
Gracias Alvaro 👍
@pampompcreations291
3 жыл бұрын
Ur videos are very knowledgeable
@BrandMasterAcademy
3 жыл бұрын
Much appreciated Pampomp Creations 🙏
@pampompcreations291
3 жыл бұрын
And u have got the value based brand positioning 😉
@BrandMasterAcademy
3 жыл бұрын
👍🙏
@Potencyfunction
Жыл бұрын
what is ur IQ?
@jermaine-c5p
4 жыл бұрын
is the value proposition the same as brand positioning?
@BrandMasterAcademy
4 жыл бұрын
No. The value proposition is a single statement that identifies the value behind the offer. The positioning strategy is the reason your audience would choose your brand when compared to your competitors. It defines why you’re different
@jakefitzgerald13
3 жыл бұрын
In your opinion what positioning approach did the brand Coca Cola adopt ? And has it changed since the brand was first introduced? Also how do you think this strategy was implemented
@BrandMasterAcademy
3 жыл бұрын
Coca-Cola was around long before the concept of positioning though since the 80's they've been working consistently to align themselves with the feeling of happiness... That consistency over the years of being present at every holiday event from summer to Christmas is how they implemented it.
@gh4081
2 жыл бұрын
@@BrandMasterAcademy they are innocent archetype. You are so right. If you look.at an ad from the 90s to Now, you see the consistency. I believe it's because of their archetype.
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