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@morainaxel8499
5 жыл бұрын
14 people don't like to be wrong !!!
@piotrg2096
2 жыл бұрын
You really how to speak to make people listen. Good form of presentation, interesting topic, long enough, I am amazed!
@saurabhav4202
3 жыл бұрын
Very reasonable and doable advice regards A/B testing, metrics, relevance to product
@gregoirebessette8536
5 жыл бұрын
Very interesting
@GyusupSim
5 жыл бұрын
Thank you so much for sharing this content !
@nikolanikolov7102
4 жыл бұрын
Can someone explain the second point of common mistakes, ''Fringe AB testing'' more detailed ?
@cagriAs
4 жыл бұрын
Actually I think what he says is, AB tests should focus on increasing business revenues, and do that in long-term (permanently). The landing page example he gave is an example of a short-term focus, which is also not related to increase revenues. Increasing the number of signed-up users will make you have more users in short-term. If you only focus on making your landing page better, the newly signed-up users do not make you money as they will do not do anything more than signing-up.
@nikolanikolov7102
4 жыл бұрын
@@cagriAs So in your opinion what should you A/B test in order of focusing od long-term?
@cagriAs
4 жыл бұрын
@@nikolanikolov7102 You should NOT just focus on finding ways to increase sign up rate. You need to make sure your signed up users continue using your web site, i.e. book hotels in Booking.com case.
@nikolanikolov7102
4 жыл бұрын
@@cagriAs got it. Oriented on overall customer experience!
@bryant505
6 жыл бұрын
This guy is awesome! He reminds me of Kevin Smith!
@whiteadi
2 жыл бұрын
I do not think Kevin Smith has as a hobby ab testing, I want to believe he has more interesting life, but I am most of the times wrong in my assumptions
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