Professor Rupert Merson proposes that business is an art not science and explores the implications for entrepreneurs, business owners, managers and academics. Drawing on business thinking, his own experience, and some of the best known works of literature, art and music, Professor Merson - poet, musician, actor, consultant, non-executive director and adjunct associate professor of strategy and entrepreneurship - proposes some ideas that might make us rethink our approach to current management challenges.
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