When Swiss radio stations announced the merger of Ciba-Geigy and Sandoz to form Novartis on March 7th 1996, some commentators felt it was necessary to mention that this news was not a hoax, given the dimensions of this mega merger. International news stations, however, were heavily picking up on what was, at the time, the biggest merger in the history of the industry. Here's a quick recap of news bites and the merger media conference of that day.
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Негізгі бет Ғылым және технология A mega merger - How the world reacted to the founding of Novartis
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