In season 2, Mary Portas turns around the fading fortunes of some of the UK's independent fashion stores.
Mary visits the wealthy town of Ascot. Its High Street is home to Blinkz, a shop that caters for the fuller-figured woman, owned by size 10 gym fanatic Amanda Collins. Mary is shocked to discover that Amanda's attitude to her plus-size customers leaves a lot to be desired. Blinkz is full of dowdy, baggy, unflattering clothes that most people, whatever their size, wouldn't be seen dead in. As a result nothing is selling and the business is in crisis.
With 57% of British women over size 14, Mary is convinced that Amanda's plus-size shop should be making money. But unless she changes her attitude to her potential clientele she doesn't stand a chance.
www.maryportas....
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