Zomato launched 'Pure Veg Mode' nationwide to cater to India's vegetarian population. The feature curates veg-only restaurants and introduced a 'Pure Veg Fleet' for delivery. However, backlash led to the withdrawal of the green uniform for the vegetarian fleet.
“Non-veg,” short for “non-vegetarian,” refers to any food that contains meat, poultry or seafood.
“India has the largest percentage of vegetarians in the world,” Goyal wrote on X, adding that many of them are “very particular” about how their food is cooked and handled.
In order to further cater to these strict dietary preferences, their food would be delivered by a “dedicated pure veg fleet.” These riders would wear new green uniforms, as opposed to the red ones worn by the rest of the delivery workers, the company said.
“This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our pure veg fleet,” Goyal added.
Many of the most widely followed religions in the world’s most populous country require adherence to strict dietary laws.
Jains and many Hindus stick to a vegetarian diet, following the principle of “ahimsa,” or non-violence and respect for all life.
Almost four in 10 Indian adults say they are vegetarian, according to the Pew Research Center.
Some of these dietary laws are so deeply entrenched that there have even been instances of property developers not selling apartments to meat eaters.
Restrictions on cow slaughter have become politically contentious in India in recent years, as many among the country’s majority Hindu population consider the animal to be sacred.
While Goyal emphasized the new plans are not meant to “alienate any religious, or political preference,” the company has received a huge backlash on social media.
Some users criticized the move as “casteist,” as many Hindus from dominant castes tend to be vegetarian, while many people from marginalized castes are not.
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