In this hands-on guide, Sr. Data Community Advocate Jeff Sloan walks through how to set up emails in HS personalized with a user's product usage data. This is particularly useful if you're sending a summary at the end of a trial to tell the user what they did during their first time using the product and encourage them to upgrade.
To dive deeper into activating data in HubSpot - check out Jeff's ConCensus 2023 workshop: app.getcontras...
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