"Pledges" by software companies have NEVER been worth anything. I don't expect Canva will even remember these pledges six months down the road.
@ArtistWright
5 ай бұрын
What pledges? 😆
@ShadyDaisy
5 ай бұрын
If they don't go open source this is over. This is what proprietary software gets you. It always will, always. Get ready to see Affinity 3 and 4 and 5...etc.
@robertserrano8992
5 ай бұрын
At the end of the day it's not about pledges to the customer but dividends to the investor. So glad I got mine before this.
@primothegreat9022
5 ай бұрын
We love affinity please Canva DON'T RUIN IT.
@ArtistWright
5 ай бұрын
Hopefully it's going to be Great
@dayv207
5 ай бұрын
I moved to using Affinity 3 years ago to escape the subscription model, I didn't even mind having to pay a second time for V2 as development costs money. I hope they can continue this model even under new management. All the other software I use is free to use like blender, and DaVinci. Lets hope things don't change too much in the cost department.
@ArtistWright
5 ай бұрын
Alot of people are saying this too
@MeTube3
5 ай бұрын
Pricing. Canva have paid US $380 million for a software company that (this week) sells a perpetual license the covers all its products for £111. It doesn’t add up without Canva increasing licence revenue which means increased prices. If the acquisition is debt leveraged (likely) then they won’t have a choice. It’s the end of good value high quality software that Serif put within the reach of many more people. This announcement is a desperately hasty response to customer backlash.
@ArtistWright
5 ай бұрын
Is that how much it sold for?
@MeTube3
5 ай бұрын
@@ArtistWright according to Bloomberg.
@kdeuler
5 ай бұрын
I'd expect them to raise the price a bit, but probably less than an unreasonable amount.
@ArtistWright
5 ай бұрын
@@kdeuler yeah I'd say so
@relentlessslog
5 ай бұрын
Keep in mind: This is the same company that tweeted "ain't nobody acquiring us." Actions speak louder than words and their actions have shown their words to have little meaning.
@ArtistWright
5 ай бұрын
Yeah I remember that one actually
@BeckyAnn6879
5 ай бұрын
I brought that up on their own video... funny how that comment was deleted. 😕
@ShadyDaisy
5 ай бұрын
Yeah and don't forget, this deal took only 2 months from inception to this email to us. I really don't think that's enough time for them to have formulated top-down "Pledges" by the actual policy makers ....considering they only did that in response to their userbase being distraught these pledges can't actually be legitimate. Companies can't make pledges, individuals can and I doubt they were consulted over the last 24 hours.
@BeckyAnn6879
5 ай бұрын
@@ShadyDaisy unless the pledges were in place, just not disclosed to the public until the backlash began to be apparent... which is what I think is/was the case. There's NO way a plan to offer the apps to schools & non-profits could have been formed & finalized in less than 24 hours.
@ArtistWright
5 ай бұрын
I agree, think that Affinity just didn't explain enough in the first announcement. so people jumped to conclusions. Also the people at Canva are obviously smart and understand the USP of affinity is the perpetual license. I'm sure they will work something out to keep the user base relatively happy. After all people vote with their wallets
@VinylSkillz
5 ай бұрын
Man listen, Serif cannot make the call on pricing if they got bought out. Im not gonna sit here and believe what they are telling me when they have bosses!
@ArtistWright
5 ай бұрын
True
@MrSanTang
5 ай бұрын
Thank you for this review. I just read Affinity-Canva's email on these pledges and your comments came at the right moment. I only hope that the perpetual license will be the same product as theeventual subscribed one and not a diminished one.
@ArtistWright
5 ай бұрын
You're very welcome!
@adriennefinlay9023
5 ай бұрын
Good reassurance- hopefully some desired features come more quickly
@ArtistWright
5 ай бұрын
I'm waiting for that too
@jeffreypostma6832
5 ай бұрын
These are good pledges, reassuring me that Affinity might still be good in the future. I am not totally against subscriptions as some others are, but I love the option to have a perpetual license. It just makes me wonder, why did they not make these things a lot clearer in their announcement yesterday? They could have prevented the shitstorm they got, and reassured their user base. The presentation yesterday was just so weird, like the CEO did not actually believe what he was selling, and the language used was so vague, that it just set off the alarm bells of their user base, who have seen these kind of situations before. I hope they have learnt from this...
@ArtistWright
5 ай бұрын
True they could have been more informative
@DameHoracia
5 ай бұрын
they're scared they'll lose the community at start. Only reason.
@pdrg
5 ай бұрын
I think the alarm and pushback needed addressing urgently!
@ArtistWright
5 ай бұрын
For sure
@jiat2001
5 ай бұрын
Thank you for responding to my comment yesterday. Even though the pledges now make more sense, I'm still cautious of what the future may hold for V3 and beyond. Affinity was the reason why I stopped using Adobe and since the announcement my fears was magnify by tenfold. Anyway, thanks again and keep up the good work.
@ArtistWright
5 ай бұрын
Cheers!
@LV4EVR
5 ай бұрын
Sounds good, but time will tell. If they fail to keep their word, someone will step in. The marketplace still works; that is what got Affinity to where they are today.
@ArtistWright
5 ай бұрын
True
@martinh4982
5 ай бұрын
I'm going to put aside my cynicism for a moment and say that this is a positive statement. Now time will tell if they keep to their word, but I'm prepared to take this on good faith. If they pull any tricks later on, well they'll lose a paying customer and that won't be in their financial interests. So let's all take a deep breath, give them a chance to prove themselves... and more importantly add those missing features we've been waiting so long for!
@ArtistWright
5 ай бұрын
Yeah just enjoy the program
@billbowman8747
5 ай бұрын
Agreed.
@aemythjensen
5 ай бұрын
I agree too.
@m3vm3
5 ай бұрын
Glad to see you speak on this, I love your videos!
@ArtistWright
5 ай бұрын
Thank you I appreciate that
@lioninaboxgames
5 ай бұрын
A pledge is not a contract. So it remains to see whether anything changes, for example when they get new leadership. They now have everything in place to easily make it subscription based. And corporations are not known for keeping their words.
@ArtistWright
5 ай бұрын
This is true, time will tell
@oldladyjamz
5 ай бұрын
This sounds more encouraging than yesterday's announcement. That's good.
@ArtistWright
5 ай бұрын
For sure
@ShadyDaisy
5 ай бұрын
It sounds like they didn't do a good enough job the first time. Not a great sign. They basically crowdsourced our comments into an assuring email that in the long-term is just a bunch of thinly veiled strategic omissions.
@JoeBardales
5 ай бұрын
Kudos to Canva for #3: Accessibility for All.
@ArtistWright
5 ай бұрын
I like that schools will get it free!
@mickjayplays
5 ай бұрын
Yeah....and Unity (the game engine) promised to always have perpetual licenses. Then they offered a subscription as an "option". Then they got rid of perpetual licenses. I guarantee Canva will do the same. I trust them as far as I can throw them. "Methinks they doth protest too much."
@ArtistWright
5 ай бұрын
I don't believe anything until I see it. But as it's my favourite set of apps I can only hope. But with one eye out for a backup solution
@krzysztofmathews738
5 ай бұрын
These pledges might last until a couple of quarters from now, at which point the leadership starts grumbling about the golden goose only laying a small handful of miniscule golden eggs, despite having been purchased at a rather high price and given a free-range environment... The fact is that when there is the inevitable turnover in upper management, whoever is running the ship six months to a year from now at Canva may very well have the mindset of "Well I for one did not personally make or agree to this pledge, and the market (or our investors) demand we take stronger measures to get a good return on this, so it's finally time to make some real and profitable changes.." Sadly, I've seen this pattern before in more than a few businesses over the years.
@ArtistWright
5 ай бұрын
Look at it from the point of view of bigger developments. Could be great. Decide what you will do when something happens that you don't like
@AnimeLover069
5 ай бұрын
They are probably gonna give that option subscribe or perpetual. Then they will stop updating, lock features more and more behind the subscription and then remove perpetual license completely. Better start looking elsewhere for the future.
@ArtistWright
5 ай бұрын
We will have to wait and see
@winter_metal
5 ай бұрын
Let's see that new features 🤞
@ArtistWright
5 ай бұрын
Yeah I'm interested to know more
@Kexlar
5 ай бұрын
They will add a Subscription, no company can keep updates coming and a workforce plus overheads from a single sale software, if sales slow up and the sales of brush packs from their website, who is going to pay the staff or bills? The same thing happened to Clip Studio Paint, there won't be a sub just yet added, but I think when v3 comes out there will be a Subscription added. The only way there will not be a Sub is if Canva are willing to foot the extra outgoings form the Canva Subscriptions, if that is viable.
@ArtistWright
5 ай бұрын
Yeah you may be right, I mean they will ofcourse make some money on those who opt in to get whatever Canva offers in Affinity. Let's see if it follows past companies
@benjfischer
5 ай бұрын
The more I think about this, it’s probably a good thing. The talk online is about Canva and Serif competing against Adobe, but as a more casual user, I’d kind of like to see Affinity compete against Procreate, especially their quality-of-life-improving shortcuts and better brushes, though the vector brushes need even more love. Adding maybe a parent company that has a casual focus will help broaden Affinity‘s focus.
@ArtistWright
5 ай бұрын
Yeah I agree many things can improve now and faster. Also I'd like true vector brushes
@BilliesCraftRoom
5 ай бұрын
Filing this under time will tell. People SAY a lot of things, but they don't always DO them. However, it does feel reassuring, that they are monitoring feedback, and I like the pledges. If they stick to that and these aren't just 'political crowd pleasing' pledges, then that will be great. Glad I was your video yesterday, and thank you for this one today.Feeling more reassured now. I love the Affinity suite, long my it continue.
@ArtistWright
5 ай бұрын
Yeah I hope it all works out
@maartenpsion9036
5 ай бұрын
Very good imo. Thanks Affinity.
@ArtistWright
5 ай бұрын
Cheers
@maartenpsion9036
5 ай бұрын
@@ArtistWright This is very relieving. Tbh I think it's just hell to keep Affinity profitable with the business model they had AS a standalone company so maybe this move is for the better.
@enepon39
5 ай бұрын
We will see!
@ArtistWright
5 ай бұрын
Time will tell
@cragraven8949
5 ай бұрын
Have seen this kind of statement before from many different companies who get taken over. Don't worry, nothing will change, we'll still offer the same quality, the same products everyone loves, etc... and invariably the parent company makes changes, cuts costs, or has to satisfy shareholders, and these pledges end up meaning nothing. I guess only time will tell.
@ArtistWright
5 ай бұрын
Let's see
@m.sharif_3d
5 ай бұрын
Great video going over this announcement from Affinity. It was short and straight to the point! 😁 I'm a learning 3d Artist and I switched to Affinity Photo 2 from Photoshop last Friday because I needed an alternative to do some light (or heavy, in some cases) post-processing for my artwork. And so far, I'm enjoying Affinity Photo *much more* than Photoshop! When I heard the news of the acquisition last night, I was really worried about Affinity going for a subscription model in the near future. So this video and this further announcement from Affinity brought some reassurance in regards to this. I hope Affinity are able to stick with providing perpetual licenses for their apps in the future but, if they do go for a subscription model, I'd be okay with it if; A) They provided a subscription model alongside a perpetual model (similar to Capture One, which was recommended to me by a friend of mine) or B) Provide a subscription model for just their cloud service and compatibility for Canva, but keep the apps themselves to a perpetual license. Either way, this news did reduce some of my anxiety in regards to all this so...hopefully nothing drastic changes in the near future... (Sorry for this huge comment, btw 😅)
@ArtistWright
5 ай бұрын
Thank you! I'd also be happy with 2 points you have made. I did actually make a follow up video with the new announcement as I know alot of people were worried about the subscription model. We will just have to see what happens in the long term.
@m.sharif_3d
5 ай бұрын
@@ArtistWrightThanks for the heads up! I had a look at the 4 Pledges announcement that Affinity posted on their website. They mentioned about hearing our feedback by completing a google survey they linked so I thought I'd give them my feedback (which is mostly positive!😄) and gave some points about what could be improved for the future. I did also voiced my main concern in regards to the Canva Acquisition, which is the subscription model thing and gave them those exact two points as something to consider, IF they do go down that route. But I did also have to praise them for making a software that is incredibly versatile yet, can be used professionally, and also wished them the best of luck for the future. Honestly, I thought I'd be a sitting duck when it comes to finding a good alternative to Photoshop, I am aware that softwares such as Krita and GIMP are actually free but to be honest, Affinity peaked my interest more so I went with them instead.
@ArtistWright
5 ай бұрын
@@m.sharif_3d well done for doing that. Everyone who wants their voices heard should do the same
@m.sharif_3d
5 ай бұрын
@@ArtistWright100% agreed! Again, thank you so much for making this video. It's been nice chatting with you about this 🙂
@ArtistWright
5 ай бұрын
@@m.sharif_3d my pleasure!
@jimdart8219
5 ай бұрын
I really hope their idea of fair pricing and my idea of fair pricing can meat on a common ground. I will say, BRAVO, for pledge #3 this part is awesome.
@ArtistWright
5 ай бұрын
I'm sure it will
@TheNordicHunter
5 ай бұрын
Like Tommy Boy said, “You can crap in a box and write guaranteed on it, but all you’re buying is a guaranteed piece of crap…” The pledge is the guarantee and the words are the crap. I really hope their words aren’t just a bunch of crap.
@ArtistWright
5 ай бұрын
😂
@ShadyDaisy
5 ай бұрын
"Accelerate features"... they didn't say for Affinity 2. Basically the difference between a monthly sub and a yearly one.
@ArtistWright
5 ай бұрын
Capture one pro did that. But each time the updates were terrible. I believe the updates we can see moving forward will be substantial
@tristen_grant
5 ай бұрын
@@ArtistWright Based off what?
@darkscythe1334
5 ай бұрын
While it's somewhat of a relief to see perpetual licensing continuing, I do still wonder if there will be some pushing of boundaries here. Like for example certain mportant updates being locked behind a premium subscription for example. It opens up a conversation then of 'what would be locked" and it is something that has come up with other software programs/suites. What I like and support about affinity is that if im making the effort to spend what I am and getting the whole thing.
@ArtistWright
5 ай бұрын
Increasingly difficult to find these days
@maikvanrossum
5 ай бұрын
All these business development plans could have been accomplished by Canva getting some sort of stake in Affinity… this is a take over by a (completely) different organization. Things will change. Could be good, but I don’t see it based on these kind of pledges.
@ArtistWright
5 ай бұрын
Yeah I hear you, as it's happened though, so I'm going to stay positive and look forward to Affinity getting better until maybe it doesn't
@IceCream-hp7mm
5 ай бұрын
I’m willing to give trust a chance. Could be about some new products to be developed by the Serif team for Canva that will make up the profit to justify buying them that will have nothing to do with the Affinity suite. They are positioning themselves to compete with what Adobe is doing.
@ArtistWright
5 ай бұрын
Yeah just go with it until you aren't happy and continue if you are
@BeckyAnn6879
5 ай бұрын
7:30 - This is what I'm hoping as well, and I wouldn't be opposed to that. Canva DOES have some beautiful templates, and to be able to pull them down from Canva's servers into Affinity and edit with my own fonts and other resources would be awesome. However, IF the core apps go subscription-based, I'm out and will focus on GIMP and Inkscape.
@ArtistWright
5 ай бұрын
Absolutely! Only take your business elsewhere when you actually need to. Right now V2 is 🔥 anyway and you have it for life
@spatialoptic
5 ай бұрын
I'm excited for these pledges. Looking forward to AVIF support in Photo and a nice built-in tracing feature in Designer. Initially, I wanted video export like gif animations but I can do this in DaVinci Resolve!
@ArtistWright
5 ай бұрын
You and me both!
@Dexter101x
5 ай бұрын
Canva does have a free model for design, its just the AI bits and collaborative bits that are subscription based, so I think there's a lot of misinformation based on nothing
@ArtistWright
5 ай бұрын
Yeah I think on Canva you just mash premade designs, photos etc together. It's not for pros to design. That's where affinity comes in
@arsonfly
5 ай бұрын
Pledges are NOT contracts. Pledges should be taken with a grain of salt as they can absolute be discarded at such time as the public has mostly forgotten about them. Tread lightly always.
@ArtistWright
5 ай бұрын
That is true, but to announce a pledge then go back on it is worse than saying nothing at all.
@MenelikiGaming
5 ай бұрын
"Fair pricing" is subjective. I'm just glad I upgraded to v2 when I did (just a couple days ago). It would be cynical not to give Canva the benefit of the doubt, but it would also be naive to trust the "pledge" of a new corporate overlord. I guess we'll see in time.
@ArtistWright
5 ай бұрын
Exactly
@ThaerRazeq
5 ай бұрын
That's reassuring
@ArtistWright
5 ай бұрын
Yes I think so
@FlameForgedSoul
5 ай бұрын
Pledges are not legally binding.
@ArtistWright
5 ай бұрын
I'm sure we have all seen politicians on the news
@yokohama_al
5 ай бұрын
The concern for me, although I'm kinda relieved by this news, is that they might hide some key features behind the subscription (trace tool anyone? Lol)
@ArtistWright
5 ай бұрын
You might be right we just don't know
@oo0Spyder0oo
5 ай бұрын
Too many channels and people having a knee jerk reaction to it, if they went subscription tomorrow you still have a very capable suite of apps that you can keep forever, for the money it does a hell of a lot. If it does happen, then it leaves a hole for someone else to fill with non subscription apps, think positively.
@ArtistWright
5 ай бұрын
I totally agree with this. It's one of the reasons I made these videos. Apart from just letting people know what's happening. Alot of people were ready to dump Affinity just from hearing this news. Nothing has happened yet. Also like you say V2 does alooooot anyway. I could easily keep this version going for many years
@tristen_grant
5 ай бұрын
@@ArtistWright They were bought by Canva. Canva is heavily into AI. They (Canva) use their users to train their AI. AI is art theft since it is trained by using art without permission. This isn't good and shouldn't be accepted by anyone who cares about artists or art in general.
@anthonyseye
5 ай бұрын
No I am not convinced, "pledges" don't really mean anything. As has been pointed out in the comments here already the number in this deal if correct don't make sense without price hikes. I rather annoyingly just upgraded to v2 about to weeks ago, there's nothing in v2 that really improves my workflow but I wanted to support the app and the philosophy (I thought) was behind it. I would certainly held off that purchase had I known about this acquisition. Again I would love to be proved wrong.
@ArtistWright
5 ай бұрын
At least you have V2 now, let's keep our eye on their actions
@JimiCeleste
5 ай бұрын
I own Affinity and subscribe to Canva. Will Canva's subscription rate change?
@ArtistWright
5 ай бұрын
Honestly I have no idea, deal with it when it comes. You will be informed by Canva should the prices change
@seant2432
5 ай бұрын
Sure, they could back down but look at it this way: If they were never planning on keeping non-subscription, they say nothing more, eventually do what we all expected and some of us shrug and pay up. By making such a bold statement, we feel some reassurance. And if they pull the rug out after this, the bitter taste will be so strong that it'll get people to re-subscribe to Adobe as an statement. It just doesn't make sense to say something like this if they plan to undo it anytime soon. - and if they eventually undo it 3 years from now, that's plenty of time for another up-and-comer to get the equivalent of a DaVinci Resolve for vector graphics.
@ArtistWright
5 ай бұрын
Totally agree
@tristen_grant
5 ай бұрын
yes, because no company has ever lied and said one thing, and did the opposite in time.
@seant2432
5 ай бұрын
@@tristen_grant It happens all the time. My point is that a pledge like this suggests they'll wait a little longer than average to flip.
@auyeongwy
5 ай бұрын
Subscription models are fine. They become a problem for prosumers and enthusiasts when they are priced for the commercial users. Even for them the subscription cost has been climbing steadily. I think a fair "pay what you use" model might work. Cloud services already do this. Find a model that works and retains the photoshop detractors.
@ArtistWright
5 ай бұрын
True
@AugustoANouelP
5 ай бұрын
I just bought version 4.2 of Affinity a week ago, will there be an offer or equivalent for Canvas for me? ⁉❓❓❓
@ArtistWright
5 ай бұрын
2.4 you mean right, i really don't know any more than what I've read on their website sorry.
@darleneroach2848
5 ай бұрын
Affordable for who, those better off are the folks that pay affordable. I’m long out of school.
@ArtistWright
5 ай бұрын
I think they mean it's affordable compared to what the other big software companies charge
@darleneroach2848
5 ай бұрын
@@ArtistWright maybe that is what they mean; but WILL STILL BE UN-AFFORDABLE FOR ME AND SO MANY OTHERS. The poorer community folks have a lot to give back too, give us a chance to prove our creative abilities. You are kicking us out the back door…😒😒😒😒😒😒😒
@ArtistWright
5 ай бұрын
@darleneroach2848 no price changes yet though
@lethercreate
5 ай бұрын
@@ArtistWrightI love how everyone is trying to graciously say this.
@enepon39
5 ай бұрын
I want an Affinity Designer true vector eraser, please.
@ArtistWright
5 ай бұрын
Definitely put that on the list
@laehnoj
5 ай бұрын
Though I am a worrier by nature, there is no point in predicting doom. When Adobe moved to the subscription model, Photoshop kind of sucked in my opinion. Very bloated and buggy. If Affinity ends up there, too, at least their products are a joy to use. But until that day arrives, it's just pointless worrying and handwringing. One should remember that goal number one of ALL businesses (subscription-based or not) is to make money. That's not an intrinsically evil goal. It how businesses stay in business. As long as they continue to prioritize delivering quality products to their users, that's what counts. Time will tell. 😉
@ArtistWright
5 ай бұрын
Well said
@AlPence
5 ай бұрын
Stay up on your FOSS apps...
@ArtistWright
5 ай бұрын
Let me know! I have Inkscape already
@Myke...
5 ай бұрын
dont ever do adobe move into subscriptions, you will lose those who do not use it as much as a professional would.
@ArtistWright
5 ай бұрын
I think they know that, it's one of their unique selling points
@tristen_grant
5 ай бұрын
@@ArtistWright They will.
2 ай бұрын
Maybe it's just damage control. Claims that can be false with impunity are paying off big now that many are switching to Affinity.
@ArtistWright
2 ай бұрын
Maybe so, but like everything you can continue to use it for as long as it suits you. I will choose to believe the pledges for now
@Nebarus
5 ай бұрын
They surely had to react...
@ArtistWright
5 ай бұрын
Yeup
@lethercreate
5 ай бұрын
We pledge to not screw you guys over just yet. But let’s start with this buggy 2.5 update.
@ArtistWright
5 ай бұрын
Steady on 😂
@PanopticMotion
5 ай бұрын
They just need to copy as many features from Photoshop as they can. Evanutally, they'll have to switch to a subscription model. Who knows, Canva will be bought by someone else.
@ArtistWright
5 ай бұрын
I don't even know what's in Photoshop anymore it's been years
@PanopticMotion
5 ай бұрын
@@ArtistWright Affinity Photo works great for me, but Photoshop is undeniably more advanced.
@ArtistWright
5 ай бұрын
@PanopticMotion perhaps Affinity can advance and compete more in the near future
@polystirenman1
5 ай бұрын
Blah blah blah… Subscription incoming anyway
@ArtistWright
5 ай бұрын
Well if it's a good enough improvement and price maybe it'll be worth it.
@joeking5211
21 күн бұрын
And if you believe all that you must be ??????. Wake up, it's going like all other decent s/w over the years, the good stuff gets wrecked and crap rolls on. Affinity is dead, long live Affinity. What a crying shame. Come back Adobe all is forgiven.
@ArtistWright
17 күн бұрын
each of us will use the app that suits our needs
@tristen_grant
5 ай бұрын
The end of Affinity as we knew them. Never trust an AI company like Canva. They are no good for artists.
@ArtistWright
5 ай бұрын
Seems like there is no escape from Ai these days
@jeremyhowes8059
5 ай бұрын
Put their money where their mouth is, non subscription, or your money back.
@ArtistWright
5 ай бұрын
Technically you will just keep your perpetual license for the version you bought
@jeremyhowes8059
5 ай бұрын
@@ArtistWright A leading competitor introduced a bug into heritage software when open and online. Just saying.
@ArtistWright
5 ай бұрын
@@jeremyhowes8059 sorry not sure I follow
@tristen_grant
5 ай бұрын
@@ArtistWright They can easily make all version need to online connection.
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