AdAge’s 2024 Agency report predicts a slowdown in revenue growth and a slight decrease in agency value in the broader marketplace. The data reflects the mounting challenges for small agencies, many of which are rebranding themselves as niche specialists to remain viable.
Content Marketing Institute's Robert Rose says getting better at helping businesses execute change will be key as the competition for clients and projects heats up.
📣So what do you think? Is your agency considering rebranding or pivoting its service offerings? Has your brand changed its approach to partnering with agencies? Let us know in the comments.
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⭐️Sources: adage.com/arti...
adage.com/arti...
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