The second podcast from a series of interviews with Taras Guscha. In it, Mykola Shmychkov and Taras Gushcha discuss non-standard methods of website promotion.
The main topics discussed by the speakers
- Strategy for creating useful tools and services.
- Activity in the media space: participation in interviews, publications and their active promotion in social networks.
- Strategy for creating news outlets. This method allows you to get into news feeds and attract the attention of potential customers.
Mykola also shares an example of an experiment by his colleague Anatoliy, who promotes currency forecasts in the mass media. This is an interesting, but quite complex strategy.
Highlights of the podcast
- Non-standard methods of promotion can be very effective.
- For the implementation of these strategies, a separate resource must be allocated.
- You should not burden technical specialists with promotion tasks.
- Various channels can be used to promote business on the Internet, including the creation of useful tools and services and various types of PR.
- Do not use dark methods of promotion, it will harm the business.
Practical tips from the podcast:
- how to experiment with SEO strategies;
- what are the risks and difficulties of non-standard promotion methods;
- how to properly work with alternative strategies.
Turn on the podcast and learn about unusual methods of promotion!
Content:
00:00 Tula and guest posts
06:05 Interview
13:17 Mass media
18:20 1 topic that only you talked about. Content syndication
Useful links:
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Content in Ukrainian
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