At a time when every shoe was over 10 mm in drop, Brian Beckstead and Golden Harper came along and took an idea from zero to, well... zero drop. Since then, Altra has become a staple brand in the running, walking, and hiking scenes, known for its footshape shoes and focus on a natural running lifestyle.
However, everything has changed with the all-new 4 mm drop AltraFWD Experience. Does it matter? We ask Brian about that, the history and future of the brand, and what it's like to fly fish in South America.
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Негізгі бет Altra Co-Founder Brian Beckstead on Brand Building and the All-New AltraFWD Experience
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