👉ICAP Marketing Funnel by Steven Pope. Search Query Performance Report sellercentral.amazon.com/brand-analytics/dashboard/query-performance 👉ICAP stands for #impressions #clicks #addtocarts #purchases
@AmazonPPCManagerFreeAudit
2 жыл бұрын
Hey, Steven! You can export this report via HTML Scraper Extension. Check it out
@MatthewFurman
2 жыл бұрын
You are a genius and a great teacher. Maybe too young to be called "professor". More like "Master". Thank you very much for this video.
@MyAmazonGuy
2 жыл бұрын
🤔
@edwingenao5205
2 жыл бұрын
Can’t stop watching this video 😁Amazon ICAP marketing funnel
@MyAmazonGuy
2 жыл бұрын
It's one of my best breakthroughs this year
@randomdude4245
Жыл бұрын
Amazon Research! You are on a next level brother!!
@MyAmazonGuy
Жыл бұрын
You are too kind
@mutayyabhassan3328
2 жыл бұрын
ICAP marketing funnel turned out to be a great tool. thanks steven for an amazing video
@MyAmazonGuy
2 жыл бұрын
It's the greatest release of the year for sure
@michaelolson571
2 ай бұрын
Thanks for the ICAP theory, It gives me a few items to test out. Appreciate all your work, sir.
@MyAmazonGuy
2 ай бұрын
Very welcome. I love ICAP
@louiseknight7439
2 жыл бұрын
Liked this video on the ICAP marketing funnel for brands on Amazon
@MyAmazonGuy
2 жыл бұрын
Glad you enjoyed!
@CuriousColumbusKids
Жыл бұрын
This ICAP Marketing Funnel is awesome - I had no idea we could access this data. I was literally saying this morning that I find it frustrating that Amazon don't give us this info by ASIN.. Well I was wrong. This really helps to lazer in our efforts. Thanks for the video. Brilliant.
@MyAmazonGuy
Жыл бұрын
The Asin level is new
@jamiemendoza9605
Жыл бұрын
Great explanation of the ICAP marketing Amazon funnel! Thank you
@MyAmazonGuy
Жыл бұрын
Thanks Jamie
@aaronpanigel185
2 жыл бұрын
Amazing video on the ICAP marketing Amazon funnel The search query performance report would be 10x better if instead of "brand" you can also filter by item and see item level date
@MyAmazonGuy
2 жыл бұрын
Absolutely agree
@Munioselfdefense
8 ай бұрын
The ICAP Marketing Funnel is BRILLIANT! 😍
@aimeelopez2568
3 ай бұрын
ICAP Marketing funnel, genius, it's my first time watching your videos and you explain this great, love it!! I'm already watching more of your videos, and love your content.❤ thanks for sharing
@MyAmazonGuy
3 ай бұрын
Thank you for being a fan means a lot
@anlbilgin3759
Жыл бұрын
I guess this is my favorite up to now :)
@MyAmazonGuy
Жыл бұрын
It's a top 3 for me. My SEO masterclass and PPC are great too.
@EternityLetterProductions
2 жыл бұрын
I am grateful to God I found your channel. As an idea for your pint to improve clicks…I think it needs a hint of a bright color…what if you make the skull a bright/neon turquoise color instead of the white? The color of the ocean, plus makes it unique and grabs more attention:) I am far from being like you, but I learn from you more than I ever did before. Thank you!
@MyAmazonGuy
2 жыл бұрын
👽
@martina_meyer
2 жыл бұрын
Love the ICAP Marketing Amazon Funnel Thanks!!!
@MyAmazonGuy
2 жыл бұрын
Our pleasure
@Alex-ig2xr
2 жыл бұрын
This is the video I need. Thank you
@MyAmazonGuy
2 жыл бұрын
One of my favorites this year
@airinefrancisco4740
2 жыл бұрын
ICAP marketing amazon funnel. Great content 💯
@MyAmazonGuy
2 жыл бұрын
Thank you 💞
@McBirdec
2 жыл бұрын
thank you so much man this is awesome
@MyAmazonGuy
2 жыл бұрын
One of my favorite releases this year. ICAP!
@norbert123456789aify
2 жыл бұрын
Great content
@MyAmazonGuy
2 жыл бұрын
Thank you! www.MyAmazonGuy.com/icap for more
@fredd5323
Жыл бұрын
Hey great stuff as usual. I have very good click through rate but then falls off significantly in purchase rate. Would this be an optimization problem? What tips do you have to improve this and is there a video of yours where I can see what steps we can take when this happens?
@MyAmazonGuy
Жыл бұрын
Focus on your customer avatar and improving the conversion rate, especially with photos
@MyAmazonGuy
Жыл бұрын
We give video reviews of a product on Amazon at no obligation to Sellers. Get your ASIN reviewed here: MyAmazonGuy.com/ASIN
@boxer1639
2 жыл бұрын
ICAP marketing Amazon funnel Quick question, my sales for may were quite quiet and I ran out of stock this month and will not be back in stock for a few weeks, so I have minimal data to go off. Would you advise setting the reporting range to quarterly. Also, if the clicks are higher than the impressions but no sales have been made, would this still take the same ruling?
@MyAmazonGuy
2 жыл бұрын
Same ruling and date range is to track results. Past data is just as relevant
@boxer1639
2 жыл бұрын
@@MyAmazonGuy thanks Steven! Have a great day
@ylevite
2 жыл бұрын
Love the ICAP Marketing Amazon Funnel. My question: what would you do if it is the purchase stage where you're losing percentages?
@MyAmazonGuy
2 жыл бұрын
If it was your website this answer would be easy, send you forgot something in your cart emails. But since it's Amazon it's a lot more difficult to decipher. Review your competitor listings and try to figure out why people are bailing on yours but not theirs.
@yossit4804
2 жыл бұрын
Probably price
@farhadaibara3973
Жыл бұрын
Really good stuff 👍 and very well explained
@MyAmazonGuy
Жыл бұрын
Glad you liked it! Thanks!
@GlendaTravieso
2 жыл бұрын
Excellent!!! Thanks for sharing it
@MyAmazonGuy
2 жыл бұрын
My pleasure! ICAP!
@GlendaTravieso
2 жыл бұрын
I am realizing that ome of my KW was performing well throughout the funnel (going up). However, since two weeks ago, there have been clicks, and customers have added to the cart but do not buy. What do you suggest checking in this situation?
@omprakashshrestha7609
2 жыл бұрын
My question is: how do I know the Search Query Performance of a specific ASIN because the search query performance dashboard shows a keyword-level performance for product catalog only
@MyAmazonGuy
2 жыл бұрын
Can't. It's not at Asin level yet.
@imkafka9572
2 жыл бұрын
Thank you so much Steven, this is an awesome and very fresh look at how funnels work. One questions how your strategy changes if your ICAP funnel looks like a pyramid in comparison to a tornado?
@MyAmazonGuy
2 жыл бұрын
If you have a pyramid spend more on ads and work the keywords into seo as a top focus.
@imkafka9572
2 жыл бұрын
@@MyAmazonGuy Thanks Steven 😊What’s your recommendation when we have a tornado shape? Lots of impression and little purchase.
@imkafka9572
Жыл бұрын
Hi Steven and thanks for great content. One question, where can we find this Search Query Performance in Vendor Central? Thanks
@MyAmazonGuy
Жыл бұрын
Does not exist for vendor central. Most vc tools are not ever going to see light.of day. Dying platform.
@me24you10
Жыл бұрын
Is Johnny Depp Merchandise keyword a trademark one and it causes infringement?
@MyAmazonGuy
Жыл бұрын
Low risk but probably
@20pledger
2 жыл бұрын
Had a meeting today on GC, but didn't hear from you.
@MyAmazonGuy
2 жыл бұрын
GC? Not sure if our sales guy missed you but happy to rebook myamazonguy.com/contact
@foxbeat7189
2 жыл бұрын
Search Query Performance could be regarded as how search terms converts in the organic realm of our ASIN? it does not include PPC?
@MyAmazonGuy
2 жыл бұрын
It does in fact include PPC as far as I can tell. All impressions.
@AmazonPPCManagerFreeAudit
2 жыл бұрын
It only shows for organic resutls right? Because for the KWs that we were getting PPC Sales it showed 0 purchases and the reason we are not organically ranked for that.
@MyAmazonGuy
2 жыл бұрын
My understanding is it includes ppc. Because I have 20% of all sales on a keyword that my organic rank is 25 on. Wouldn't be possible without ppc.
@hkamran98
2 жыл бұрын
Hi Steve! I am not able to get the access of Search query performance even though I have got access to Brand analytics tab. How do I navigate through this?
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