We faced a challenge: the Andalusian Crush campaign was not just a promotional campaign. Its presentation at a stand could not be conventional either.
We worked with Tourism of Andalucía on an exhibition that broke away from the traditional and repetitive formats of previous years, showcasing Andalucía like never before.
With over 7,000 square meters of open space, and for the first time, elevated areas. 500 square meters of large-format screens and 200 AV supports to display Andalucía and its destinations. 1,200 minutes of impactful audiovisual material, with 87% of the content focusing on the destinations presented.
A record-breaking project with record figures: 84% of FITUR visitors visited our pavilion. 211.084 people visited the Andalucía stand, a 40% increase from 2023. 134.246 professionals attended from Wednesday to Friday. 6.389 professionals registered in the Business Area with over 286 Andalusian co-exhibiting companies. More than 5.956 meetings took place. Networking was rated 8,1 points.
Meetings and activities for all audiences. 180.271 people interacted in the smart pavilion. 143 events on the show cooking stage and Andalucía Crush rooms, with 103 of them managed by destinations and institutions. 111 hours of scheduled events. More than 500 presentations in the 12 destination rooms. The pavilion generated 20 million emotions, a 206% increase.
Majesty, surprise, emotions running high... Recognition for Best Stand.
Негізгі бет Andalusian Pavilion at FITUR 2024
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