Let's take a look at Apple's history with AR and why is laying the necessary foundations for dominating augmented reality.
Since 2015, with the acquisition of Metaio. Apple has publicly acquired around 7 companies related to augmented reality work. Among them, also hardware manufacturers.
If we look at the past, Apple has publicly but quietly worked on AR. Building up the necessary foundations for the future. In this case, these foundations are:
- Existing AR apps that consumers are getting used to
- An AR infrastructure for developers to easily use
- Devices with capable sensors such as Lidar, AI and great cameras
- Acquisitions of AR hardware companies and lens companies
- And let’s not forget, Apple can also produce entertainment products in-house with different media company acquisitions that are working on Apple TV+ shows.
So that brings us to the future. What will Apple do?
Some say Apple is working on a head-worn device. This would be nice, because you’d have your hands free for interactions in the physical space. If that is true, I do hope it will work standalone from the iPhone or Mac. And I hope that all existing ARKit apps from the iPhone would be almost instantly usable on this AR headset. That would mean, the headset would already support hundreds of apps and we don’t need to wait on developers to get us something new.
On the other hand, I also hope that this device will not suck as much as the HoloLens, to be honest. That thing is ugly, heavy, has a short battery life and especially the optics are bad. The colors are not vivid and the field of view is super small.
I rather have Apple working another year on something that will really blow our minds. However, the rumors are telling us that we can expect something as early as the beginning of next year.
But who knows.
I hope you learned something today. It is just a very brief history lesson and my personal thoughts. Let me know in the comments what your thoughts are about apples AR ambitions and the current applications that are available with ARKIt.
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