For those that didn't live through the 80s, it's hard to describe how transformative home computing has been. Back then, computers were rare even in offices. My mother worked for a local natural gas utility, which provided fuel to cities and towns, and they didn't start using computers until the late 80s. All the maps and records were done by hand. My school had one Apple IIe in each classroom, rarely used. Computers at home were rare... my family had one, but most people had to write reports and essays by hand. There was no internet. No social media, no streaming, no email, no text messaging. A lot of areas didn't have cable TV (we didn't get it until sometime around 1989-1990). Even VCRs weren't common until the late 80s. It was a completely different world, which is why so many of these ads stress how easy and stress-free using an Apple could be. Computers were legitimately intimidating to most people back then. And the weird, esoteric key sequences to do things were, unfortunately, a reality. Mice weren't common accessories until the late 80s/early 90s, so programs had to rely on key combinations for commands to be issued. Since it was the Wild West of computing, there were no real standards. Different programs had different combinations. Living through it was crazy. In the span of almost 20 years we went from computers being rare to smartphones being introduced.
@ZachHighwind
2 жыл бұрын
I love these commercials, they make a computer not feel complicated or threatening
@wut6922
2 жыл бұрын
It's kind of funny because that was one of the ideas they had in mind. Pop culture and movies at the time made computers seem evil and threatening.
@ryandevan2793
Жыл бұрын
That was pretty much the idea, Keep in mind, in the late 70s and early 80's, Most people had never used a computer of any kind. So making computers easy to approach was an important part of marketing for computers in the early days.
@natetechr
Жыл бұрын
This is how they should advertise AI 😂
@edwardcumpstey9061
2 ай бұрын
People are still pretty retarded and do not know how to operate computers.
@jeaniciasparkles
4 жыл бұрын
Watching this off my Apple phone! Feeling accomplished lol
@FlyingPigChannel
3 жыл бұрын
@KUROO SIMP 101 same lol
@phonetree135
Жыл бұрын
Apple phone?
@jeaniciasparkles
Жыл бұрын
@@phonetree135 pineapple apple apple phone 😂
@remino
2 жыл бұрын
7:32 The screwed up tracking makes me laugh. Anyway, I wonder why watching these ads is so calming.
@loveplane737
Жыл бұрын
the vhs tape is connected with sound.
@brentmann2988
2 жыл бұрын
53:14 Randy Newman sings for Apple. 15:00 the voice of Apple for many years was Ed Grover. He was an all-time great voice-over talent.
@marioravioli5413
3 жыл бұрын
why does the "lemmings" macintosh office advert play out like a psa
@ramanjeet1111
Жыл бұрын
the creepy background silence in 80,s ads always seemed like something sinister has happened
@mikematkovic3466
5 ай бұрын
Can't believe I sat here for over an hour watching commercials, on purpose.
@retailxrants121
6 жыл бұрын
just to note, technically, the 1984 commercial titled "1984" actually first aired in December 1983 in 10 local outlets, i know i just had to write a English paper on the commercial, i got the info off wikipedia
@amyingle2632
6 жыл бұрын
Did you write it on an Apple Computer?
@jackilynpyzocha662
8 ай бұрын
Ahead of their time! Today Google is 25(website)!
@aprildev1
Жыл бұрын
They actually predicted the feature there are people who use PCs or people who use apple computers.
@cooperbookout
Жыл бұрын
Apple Commercials compilation 1981-1989
@cooperbookout
Жыл бұрын
A complete collection of ALL the Apple Ads that were aired between 1981 to 1989.
@Bildungsrebell
6 ай бұрын
Wow, what a great collection! Thank you so much from Germany!!!
@jacobrios969
3 жыл бұрын
I love the changing 80s apple apple (lines of colors make a apple and then bite appear)
@89five3five
2 жыл бұрын
Ahh the days of having to hire a graphic artist and type setter to complete a presentation. I actually went to school to learn this stuff only to have it all become irrelevant in a few years after.
@wut6922
Жыл бұрын
It is crazy how personal computers ended up cutting out a lot of jobs from the market in such a short period of time. What used to take hours could now be done in minutes.
30:21 I just think it's neat that Apple and Microsoft partnered up for a bit for use of the Microsoft Office on Apple computers; it blows my mind how these two companies worked together back in the day
@vaughanbennett9371
2 жыл бұрын
I think if I’m correct that Excel was first released on the An Apple computer. Microsoft is smart to write for all machines
@user-e-idk
2 жыл бұрын
Well Microsoft still partnered with Apple today so Office works great on the Mac
@RabidLeroy
7 жыл бұрын
Notable observation: the 1981 ads actually did the "bite" animation for the iconic logo. Also: where did you get this compilation, and will there be one from 1990 to 1999?
@scottevans8592
3 жыл бұрын
@Deshawn Santelli hello little scam bot that goes everywhere I go on
@scottevans8592
3 жыл бұрын
@Kellye Lemon and of course the bot that comes to reply “OMG it WoRkS mE sO hAPpY”
@llcoolj3778
4 жыл бұрын
A very, very young Kevin Costner @07:05
@ramiroezequielnoriega2599
11 ай бұрын
Macintosh™ were used for Computer Labs At school
@jackilynpyzocha662
8 ай бұрын
An Apple II was used for the five famous tones in "Close Encounters Of The Third Kind"(unknown credit).
@bonzoreagan7754
3 жыл бұрын
Great collection, many thanks, however, I am sure you don't have ALL the Apple Ads for the time period. I know because I worked on most of them, and some are definitely missing.
@loveplane737
Жыл бұрын
"Soon there'll be just two kinds of people. Those who use computers and those who use Apple." In 2023, I can tell it's correct.
@abdelkarimouzzine5671
3 жыл бұрын
Crazy to go from the Apple 2 to my MacBook Air running on M1.
@domokunist
10 жыл бұрын
Hi Jon. Just saw your "My Confessions" video, and wow, just wow, you were so young.
@Amigation-if9ds
2 ай бұрын
The Apple II (not IIc) ads are of 1978.
@X-OR_
7 ай бұрын
Once you go Mac you never go back
@Anamnesis
2 жыл бұрын
I love the fantasy of freely moving confidential company data around between your office and personal equipment. The reality is most corporate bureaucracies would fire your ass in two seconds for violating computer security policies. The 80s were so gosh darn innocent.
@WaMo721
2 жыл бұрын
28:36 "its a lot bigger than it looks"😂
@BTEY586
10 ай бұрын
2:45 I love that logo and sound...
@jackilynpyzocha662
8 ай бұрын
I like the crunch sound of the Apple!
@junkboxxxxxx
4 жыл бұрын
The old workhorse the II kept Apple afloat in the 1980s as the company lost millions on the III, the Lisa, and the Mac.
@alareiks742
10 ай бұрын
Mac eventually became a success. The machine just was a little ahead of its time.
@VoidPaul97
9 ай бұрын
I just realized that the computer Kevin Flynn used in Tron was an Apple III.
@kiaas
3 жыл бұрын
I should be watching this on my G5, since I have it running and it plays youtube fine... Unfortunately I don't think I could make the LCIII play this without basically sticking another computer in the PDS slot.
@novatiberium
4 жыл бұрын
1981: Apple. The Personal Computer. 2020: Apple. The Personal Phone, now we turned this logo into a "I'm rich" symbol.
@RJARRRPCGP
6 жыл бұрын
Like the 1983 one, at 9:28 to 11:01!
@miniroll32
4 жыл бұрын
Is the song at 9:28 an original piece or made just for the commercial? I love it!
@artemgubert2002
4 жыл бұрын
Your move, _Stranger Things_
@zaneroote5798
3 жыл бұрын
i like that half the people who destroyed pcs in the 85 ads are breaking the monitors, not the pcs because that way they let out the gases that makes crts work, which are poisonous so they'll likely die ^-^
@kingdave31
Жыл бұрын
50:20 That's Kimmy from Full House!
@mr.rothstein461
6 жыл бұрын
80s had lots of extreme closeup shots and erratic camera moves to feel more "real" didnt they
@mayonueve
2 жыл бұрын
Thank you 👍
@mgabrysSF
2 жыл бұрын
02:00 it's a great word processor - so long as you don't need lower-case. That'd come in later models.
@znepb
6 жыл бұрын
Nice vid
@ramiroezequielnoriega2599
11 ай бұрын
11:05 *1984* That Was The Year That Apple™ Brought To This Era The Apple™ Macintosh™ With This Classic Commercial Cult This was directed by Ridley Scott Who Directed Alien™
@ramiroezequielnoriega2599
11 ай бұрын
24/01/1984
@ramiroezequielnoriega2599
11 ай бұрын
Macintosh™ Could Be Better Than OLD PC™
@ramiroezequielnoriega2599
11 ай бұрын
20:11 Witness *The Making Of 1984 Commercial* Time to take You Behind The scenes Of The icónic 1984 Apple Macintosh™ Commercial
@ramiroezequielnoriega2599
11 ай бұрын
20:11 Behind The Scenes Of The Icónic 1984 Commercial
@ulysses1904
5 жыл бұрын
Hey somebody help me out here. I remember Apple using a classical piece in the early 80s for some of their commercials, before Macintosh. The commercial started right off with the music, I think it was on a piano and in a minor key. But I'm not finding it anywhere. I hope it's not a false memory or I'm mixing apples and oranges (hyuk) and thinking of another product. Can anyone help me?
@stateportSound_wav
8 күн бұрын
this is all I’d be able to guess that it could be, at 4:50? kzitem.info/news/bejne/uqqr4KKmsmtmjYosi=FyvtgBVqTb15dXY6
Seems that Apple commercials marketed to the business clients. no marking commercials about editing photos, creating images. Forget that music wasn't available nor real video were possible on these machines yet.
@rkmugen
3 жыл бұрын
"Multimedia" (for the average consumer) really started taking off in the early 1990's though, particularly with the Quadra and Performa line of Macs. 1997-2011 was the best era, if you stuck with the Mac platform and were able to keep up with the ecosystem. Personally for me, I switched to PC in 2000, and never regretted it.
@Mikinct
3 жыл бұрын
@rkmugen I still enjoy both Mac & Microsoft platforms for different app usages. What stinks is in the last 10, 20, 30 years ya think they would have been a handful of small companies branching out in the Operating System Markets. We had BeOs that seemed promising in regards to real actual performance gains to then go back to slow MacOS & Windows. Linux has tried but it for me did t match performance of BeOS at that time. Today you need Beefy CPUs & Memory with a fast Hard Drive just to do high end video editing on a Mac or PC. One step forward two steps back approach? Lol
@pyeltd.5457
Жыл бұрын
@@rkmugen multimedia was not possible until the late 90s at best. The digital age followed in the early 2000s
@Dedicated2WendyWilliams
3 жыл бұрын
Can u do a all 90s apple commercials ?
@d-rass9850
2 жыл бұрын
Sheeesh 1980 commercials looks so apocalyptic
@yamato6114
9 ай бұрын
Anyone here watching this on a smartphone?
@MultiverseGuy579
Жыл бұрын
Crazy watch this on mine iPhone 13
@WisconsinCentralProductions
3 жыл бұрын
Im Watching On MacintoshBook Pro
@ffxiv_explorer7454
Жыл бұрын
30:14 Microsoft disk in a Apple commercial.
@danielcubillos1325
2 жыл бұрын
that video was rendered on a pc computer :P
@brandonreina5461
3 жыл бұрын
I use my Macintosh to piece together some ballerina techniques while in HyperStudio Macintosh is trademarked and copyrighted by Apple Inc.
@andytuohy4086
6 ай бұрын
Who is the geezer in first few ads. I guess americans will know him.
@mariosanchezolmedo6898
3 жыл бұрын
10:53 ok, so the voice says that apple machines aren't computers
@ramiroezequielnoriega2599
11 ай бұрын
50:02 Apple™ Macintosh™ Computers We're Used For Office Works with Apple™ Macintosh™ Office™ At home
@joshkaye5303
2 жыл бұрын
The computer did it ... lol
@HikikomoriDev
4 жыл бұрын
41:08 LOL
@glstewart68
Жыл бұрын
Kevin Costner at 6:52
@domokunist
10 жыл бұрын
Derek sent me here.
@loveplane737
Жыл бұрын
okay
@300HaloMonkeys
10 жыл бұрын
Why am I watching this
@jonnywishbone4805
2 ай бұрын
Jill at 1:20 has a sexy voice….
@user-dv8sf5cq3w
10 ай бұрын
2:13
@gibangani2108
3 жыл бұрын
i have macbook pro
@1982A
Жыл бұрын
6:08
@barrettbeeson1533
Жыл бұрын
28:42
@drawnbird5485
4 жыл бұрын
Apple... Roasting IBM since 1984, until the Macintosh got killed 1987 by Windows 2.x...
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