Apple Maps SEO differs from Google and Bing. There's no synchronization between Google Maps or Bing Maps and Apple.
Here are the steps I've implemented on TM Blast to enhance rankings for "Marketing Agency" in Upstate New York:
1) Description: I incorporate relevant keywords and nearby towns into my description. Remember, Apple Maps does not have a service area section in their dashboard
2) Photos: Uploading photos can boost your click-through rate (CTR) and contribute to higher rankings.
3) Location: The proximity of a search to your business location significantly impacts rankings.
4) Showcases: They can elevate your CTR and give your profile a fresher appearance in Apple's perspective. Additionally, they can generate more phone inquiries with a call-to-action (CTA) for calling your business.
5) Categories: Select the appropriate primary category for your business. Avoid using a secondary category as your primary service.
6) Good to Know: Apple offers various drop-down options for users to find the most suitable listing. For instance, users can filter to show only listings that accept Apple Pay. Missing this detail means your listing will be excluded from filtered results. It's crucial to regularly verify these settings to enhance your CTR for relevant searches.
7) Reviews: Apple relies on Yelp for reviews. To improve your Apple Maps ranking, it's essential to be active on Yelp. Garnering reviews on Yelp can increase your CTR, which may, in turn, boost your rankings.
8) Local Falcon: Use Local Falcon to track your keyword ranking progress after making your changes
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