I'm glad the algorithm brought me here... I've been meaning to replace my iPad (which is genuinely pretty old at this point, so it's been having the battery life issues most Apple products do after awhile) but boy it is just not worth the money to upgrade given what I use the ipad for (literally just sketching design ideas for work, and maybe drawing simple art sketches that I MIGHT flesh out on my desktop PC later. I use an ipad just because it's more convenient than a big ol sketchbook). I do need something new, but between the cost and that ad, it's enough to get me looking at other company's tablets instead, oof.
@DrawJam
3 ай бұрын
@thebradcolbow has some excellent tablet reviews from non Apple manufacturers. I think his channel would be a great resource for you!
@Touchgrassplz
3 ай бұрын
I'm not a musician or a painter, but i know the sentimental attachment of artists have for their tools, and to watch all that get crushed in the ad to show the 'ipad'...yeah no, nothing will replace the feeling of the real thing
@DrawJam
3 ай бұрын
When the trumpet started crumpling, I winced, like owwwww
@Jason-mk3nn
3 ай бұрын
This was a very powerful video, and the fact that it came from an Apple mistake shows just how the industry is in the middle of a seismic shift. I agree with much of your frustration, but I found myself getting caught up in a few of your details, not because I wanted to, but because this seismic shift is causing lots of people to re-evaluate their footing and general stabilities. I think the moment you talked about how AI replacing a drummer or bass player was so shocking, but I remember when the drum machine that you later suggested people use in order to just get back to playing, was actually a huge worry of musicians back in its initial days, too. Why replace a drummer with a box, and who's next were the arguments made. Today, people don't even think about how tools like drummers, loopers, sound libraries already do what is feared tomorrow. I think that for the longest time, Apple made it appear that in their places, they can be tools for those without the abilities, but they would try to make sure the human factor was always seen as the elevation of the art and act. Apple's ad was one of the first times that Apple took a step out further on the branch (more mainsteam and perceived-market-driven), and coming from them, the power was cataclysmic and the sheer tone-deafness of it was felt by nearly all creatives I have seen. This is in no way to be an Apple apologist (there are enough of them), because Apple has been tone deaf for far more than a decade now. I think it was a shock that they were so brazen about it. How this got through the proverbial committees is a testament to just how tone-deaf Apple has been on so many areas. You hit on a lot of great point that I too battle with in maintaining any belief in the Apple that we all hope is still inside Cupertino, though maybe it is time creatives start actually holding Apple to account. Apple was due for this, and while they will try to damage-control it, blaming this or that, the gravity of the message we send is only as good as the duration we are willing to continue to hold them accountable. Videos like this are important to culminate frustrated crowds, but in the end, they have shown that despite a lot of us screaming we are sick of thin and light only catch their eye when it turns black ink into red ink on balance sheets.
@DrawJam
3 ай бұрын
Thank you for such a thoughtful response!
@henrymrx
3 ай бұрын
Yeah, I was absolutely horrified by that ad.
@SanderEvers
3 ай бұрын
2:40. It also takes humans to make an iPad. Design. Software. Assembly. And most music these days (or other forms of art) are 90% computer generated or modified. There is literally no music on the radio that isn't in some way or form created by a computer.
@StrixyN
3 ай бұрын
This video is worth way more than two thousand fuck dollars. That shadow in the first bit... fantastic. Thank you. 1.98k subscribers? Not for long. I'm shocked an algorithm brought me here. I'm not even a Mac user. I use Linux. Mostly because I got sick of all the same shit for all the same reasons. I used to climb 5.13b as a warm up. Climbing competitions are the most supportive, amazing experiences. I hear you.
@DrawJam
3 ай бұрын
I think I’ve seen like one or two 5.13s in our gym. They looked absolutely bonkers, like climbing on glass!
@anapettyartist
3 ай бұрын
I'm with you, my friend.
@evilAshTheDog
3 ай бұрын
Apple has never really understood what it means to be an artist. There isn't even an "art" category for apps. After all these years! Creating art that isn't sourced from an Apple product isn't within Apple's field of view. I'm not going to fault them for having blinders on - they're just a business. A big, honkin', insensitive, out of touch business!
@DrawJam
3 ай бұрын
I didn't realize there was no art category! What is Procreate listed under?
@CameraLucidaApp
3 ай бұрын
@@DrawJam Graphics and Design. My app, Camera Lucida, which enables you to draw on real paper with real materials with the help of the iPad/iPhone camera needed to go into that category because there is no art category.
@DrawJam
3 ай бұрын
What category is it?! That's freaking wild
@deliriumzer0
3 ай бұрын
@@CameraLucidaApp That makes me REALLY sad. The idea of something like Figma Mirror being in the same category as Procreate is WILD to me.
@Kyle-fr7ts
3 ай бұрын
The vast majority of all of this is entirely imagined. The advert is literally saying "look at what we've squeezed into a tiny device." The new iPad isn't realistically doing anything other devices can't do. All the things you're saying it represents, it doesn't. It's just a tool, and the extreme butthurt people are expressing is insane. It's like a mass delusional experience.
@DrawJam
3 ай бұрын
I definitely think most people saw it the way you describe. After all, it has a bajillion views on their channel and so many likes. I’m just expressing what it felt like to me
@Kyle-fr7ts
3 ай бұрын
@@DrawJam There's definitely some weird hysteria going on though. You're adding SIGNIFICANT meaning to it that just isn't there. I don't know if some people have lost the plot because of how fast generative AI is advancing, and they're lashing out, but I haven't seen a single rational argument that doesn't involve people adding context that they have imagined.
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