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Are You Marketing a Functional or Brand-Based Fashion Business?
In today’s video, I help fashion brand owners and marketers identify whether they are marketing a functional or brand-based business. Learn the key differences between functional fashion brands, which offer unique innovations like special fabrics, and brand-based businesses that focus on brand identity and customer loyalty.
Discover effective strategies for marketing different types of fashion brands, understanding your product’s uniqueness, and enhancing your brand’s identity. Whether you’re selling innovative products or building a strong brand, these insights will help you succeed in the fashion industry.
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