When brand strategists realize they need a brand strategist to help them become brand strategists.
@Eugene.Berezin
2 ай бұрын
Love that. A better question what your customer would call you? A mentor? A coach? A brand adviser? Speak your customers language.
@mmazz414
2 жыл бұрын
It's really awesome you're offering this! Learning the difference is crucial.
@annelihansson8071
2 жыл бұрын
I’m here to support you!
@whiskyo
8 ай бұрын
Exactly! I got certified in Brand Strategy Development before it was poplar. It drives me nuts that 25-30 year old designers are selling courses and themselves as strategists when all they’re really doing is fleecing people and selling logo packages.
@tegathemenace
7 ай бұрын
Shhh gramps, you know too much and now have a mark on your head by the Design mafia.
@whiskyo
7 ай бұрын
@@tegathemenace 😆 It’s Grama to you. Or more like Auntie. And ya…I do mentor the kids today, just like I was mentored at their age.
@tegathemenace
7 ай бұрын
@@whiskyo do you have an Instagram ma?
@nycto16
6 ай бұрын
Lol exactly... I'm a final year Marketing major who focuses on brand strategy and overall brand management and some of my design major friends think they can build whole brand just by designing on illustrator.
@EstherJoy999
2 жыл бұрын
As in interaction designer, I am learning more about how to use design thinking to create a. Solid brand strategy for myself and clients and definitely will be purchasing this course :)
@leonardoraganicchi4518
2 жыл бұрын
Lovely explanation!
@olord7426
2 жыл бұрын
Fantastic clarification Anneli, I've seen a lot of people confused about this (myself included).
@annelihansson8071
2 жыл бұрын
Thank you! Do you have anything else about brand strategy you want me to clarify?
@olord7426
2 жыл бұрын
@@annelihansson8071 I would love to see how different roles around brand strategy work together, what's the (typical) hierarchy, and even stories of how people progress up from one role to another. This video helped me realise I am not brand strategist, but I help brand strategy be executed with my story telling through video. One day, I may like to become a Brand Strategist, so I'd love to hear about the different ways I could work with a brand strategist to learn. What roles can I offer to be in service of them. I hope that makes sense?
@annelihansson8071
2 жыл бұрын
@@olord7426 Thank you! Great idea for content. I will make something around that.
@olord7426
2 жыл бұрын
@@annelihansson8071 awesome, looking forward to it!
@lateefmaleek9190
Жыл бұрын
I was smiling throughout
@emartcambodia2272
2 жыл бұрын
I really need your support
@user-pd9qs9ju1t
10 ай бұрын
I literally just emphasized on this ina pitch email for the long term should the buy into I can show where they're going and beyond that as I already foresaw this path and built out the steps for it.
@hopethisoneworksman
2 жыл бұрын
My god, I could drown for days in those oceans that you call eyes *ahem* I mean.. uhh Yes, I agree
@LennyYT
2 жыл бұрын
Should I imply that the brand strategist doesn’t touch identity and storytelling as part of their plan? Genuinely curious.
@kptoca
2 жыл бұрын
How do you speed up shorts lol
@annelihansson8071
2 жыл бұрын
Do I speak to slow for you?
@harry638
2 жыл бұрын
@@annelihansson8071 In my personal opinion, yes you speak too slow. It is much better with 1.25x playback speed :)
@annelihansson8071
2 жыл бұрын
@@harry638 I will think about that. English is not my first language, so I do my best to articulate myself in a clear way.
@pamelah6431
2 жыл бұрын
@@annelihansson8071 your clear enunciation and calm demeanor is very nice. If people can't handle that for under one minute, they should be concerned for themselves.
@aeris...5389
2 жыл бұрын
Who pays for the first date futur?
@prawnyb
2 жыл бұрын
Pretty sure storytelling is a fundamental part of brand strategy....
@annelihansson8071
2 жыл бұрын
It’s branding and brand marketing. Strategy is the plan, not the implementation.
@prawnyb
2 жыл бұрын
@@annelihansson8071 yeah, you plan how your story will unfold and the arcs that your strategy will follow. How you reveal part of your brand in one place and another part in another. Perhaps has you don't include storytelling in your strategy or perhaps the meaning is lost in translation. Storytelling is too big to leave out of your strategy. It's like saying colour doesn't feature in strategy: maybe you are not getting deep into colour theory but the colours you use in your brand represent emotions and feelings that you build your strategy around/include in your thinking when planning.
@annelihansson8071
2 жыл бұрын
@@prawnyb It’s ok to do Brand strategy in different ways. I don’t include any visuals or storytelling. That comes in the next step and is a very important part of building a brand. The strategy is the foundation for everything. Purpose and mission is a good foundation for storytelling. Brand values , personality and positioning will set the foundation for the brand identity design. Brand strategy is the foundation and Brand identity design, Storytelling and brand experience is the vehicles for building the brand. That is how I do it.
@prawnyb
2 жыл бұрын
@@annelihansson8071 fair enough 👌 👏 I'm all about the storytelling. Humans love a tale.
@annelihansson8071
2 жыл бұрын
@@prawnyb They do! I love storytelling too! The best way to connect to people’s hearts.
@telendar_
2 жыл бұрын
Why does she have to be so condescending though?
@itsHoosier
2 жыл бұрын
When you are ONLY a "brand strategist" 😅
@annelihansson8071
2 жыл бұрын
I’m sorry you feel that way. That was not my intension.
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