Nail on the head about us not seeing youtubers as businesses, and that's why it rubs us up the wrong way.
@becki8000
6 жыл бұрын
Big field puppies is the best description of cows I've ever heard
@Rese92
6 жыл бұрын
my problem with the whole Zoella thing is, she knows that her viewers are mostly underaged and she still decides to use them and sell her overprized stuff. There is a difference between knowingly selling stuff just because you can and doing something because you love it and a part of it is selling something to people who might be interested in it as well
@Rese92
6 жыл бұрын
a lot of youtubers show us that it works and from my perspective her products lack in design and originality
@TheJanaRina
6 жыл бұрын
Rese .von O Yes and while I understand the appeal of having a lot of money... she did just buy a huge mansion and can basically probs buy whathever she wants so why not slow down a little? Also she always insists on not being a celebrity but with the growth of the cleft between her and her viewers she moves further away from a youtubee and closer to being a celebrity.
@indirajane
6 жыл бұрын
Agreed.
@electrictwilight
6 жыл бұрын
I agree with you, but these kids have parents. It's not Zoe's responsibility to tell them not to spend their money on her. She's a businesswoman, of course she's going to want people to purchase her product. She is selling herself and it's not her job to teach media literacy and critiques of capitalism to her consumer base.
@isthissuperstition
6 жыл бұрын
It's the implicit trust thing that I find to be the most problematic aspect of this discussion, and I do think it is exploitative on some level. These are 25+ year old adults trying to relate personally to children in order to sell them products, which, to me, is entirely bizarre. Of course there are KZitemrs who sell products better, but I think the ones that manage that are more often KZitemrs with older audiences. There seems to be more responsibility to make a /good/ product for adults/older teenagers who are more likely to be spending their own money rather than their parents'. Idk. The whole thing makes me uncomfortable and I'd rather there be no money anywhere ever.
@paolascapellato6018
6 жыл бұрын
i agree with the general idea, but zoe's advent calendar's case is a different thing, in my opinion. People complained about the price because the items it contains are honestly so disappointing. You're not supposed to know what's inside an advent calendar so people maybe bought it cause they trust her and liked her previous products, but were left unsatisfied. The problem is not selling things to viewers, that's fine and it's great, but when you let young people buy an idea (this calendar, an event, a surprise box for example) that is very very expensive it should be your responsibility to make sure they're not disappointed, and it's worth the money
@Catmum1998
6 жыл бұрын
Paola Scapellato very true, I saw an unboxing and it’s honestly a rip off.
@VictoriaP9393
6 жыл бұрын
It is a tough issue. Some things being sold seem like such a rip off, especially when they are marketed as being revolutionary or whatever. But also, I begged for lots of crap when I was a teenager and I was just told no because I didn't get to decide what my parent's money was spent on. I walked past the Sugg life shop at Covent Garden when it was there and most of these young teens/children had adults with them spending the money. There seems to be a lot of complaining about hundreds spent a child's happiness which ended in disappointment, but surely it is possible to teach your child what is worth spending on and what isn't? Then again, consumer rights exist, so I hope when people are not getting what they paid for they are complaining to the correct people and getting their money back.
@rebeccamcdonnell1581
6 жыл бұрын
Victoria Parrett i
@13BlueNight
6 жыл бұрын
Finally someone mentioning Gleam very specifically! I do think as a management company they are very problematic and possibly don't always advise their clients on the best way to handle the situations they find themselves in? Jimmy(0010) covered this a little but even Zoe's defence to the advent calendar situation was "if you know me you know I'd never dream of ripping off my fans and you either know me or you don't"; even now she's playing off herself as an individual, not herself as a brand and refusing to take responsibility for the things that occurred. If youtubers fail to acknowledge themselves as brands then an audience, especially a young audience, shouldn't be expected to see them that way.
@itsniamhwho
6 жыл бұрын
For me it’s the fact that youtubers are not just selling things they love for a reasonable profit making price. It’s they’re selling products they don’t really love or put anything into with HUGE price tags. I don’t like massive corporations squeezing the money out of people in general and I don’t like it here. I get the link between buying Harry Potter merch completely and I do think they exploit people s well. However, I, as a 22 year old woman can go spend my money on some overpriced Harry Potter tshirt. Zoella merch is targeted mainly at very young teens. There is no adult market. She’s also deliberately selling at a very high price. She clearly doesn’t need the money she’s making to merely survive. She lives in a 7 bed house in Sussex. She’s making a huge amount of money off her audience (of whom, there will be millions of working class or in poverty families desperately trying to give their kids what they want). Also many big businesses have competition (not all HP universe stuff as you say) whereas zoella doesn’t. Nobody can push the prices down by selling a similar product. (Ugh I sound like such a capitalist lol)
@rebeccarankin3140
6 жыл бұрын
This should be trending. You’re always the one to point out the important points that others miss or skip past. This quality of yours is an inspiration to me.
@Catrionaos
6 жыл бұрын
I agree so so much. You hit the nail on the head there. KZitem is a different beast now and especially for the "big" KZitemrs. And I completely agree that nobody is being honest about it because "authenticity" is a big part of the KZitemr branding, so to admit that it's a business could hurt their business. But it's about transparency. Older industries have more regulations on them in terms of transparency and disclosure - and I think maybe KZitem hasn't quite worked that out yet. Or nobody has picked them up on it. (Does that make sense?) Great video and great jumper (where's it from?) 😊
@xiahkixiri
6 жыл бұрын
Catriona O'Sullivan also regional issues complicate things. Do you regulate based on where the viewer is based or the KZitemr? Can KZitem end up doing a Netflix region locking thing on Zoella? UK youtubers have to write ‘Ad’ slap bang in the title, but american ones do not and can hide it at the bottom of the (downward finger pointy signal) description box below. Things will take quite a while to shake out.
@WaistHighView
6 жыл бұрын
This felt very balanced, thank you; the Harry Potter comparison is one I hadn't considered (and which made it make a lot more sense to me). I think there is *something* in the way KZitemrs (especially vloggers), just by the format, inadvertently encourage parasocial relationships to form, making it feel more iffy to me, however it is definitely not as simple as it being 'wrong'. I think you're right in needing to just fully acknowledge how these are brands, and KZitemrs as a business (though I desperately want to cling to my idealised 2008 KZitem :p). A lot of food for thought, thanks!
@lobana1108
6 жыл бұрын
I don't like what KZitem is turning into. All these big youtubers do now is show off and act arrogant.
@ethanlyon5458
6 жыл бұрын
This is the most nuanced take on the issue I’ve seen yet.
@gandalfs-pants
6 жыл бұрын
I like that you talk about this stuff without declaring a definitive answer. We need more of that kind of conversation, rather than black-and-white political culture.
@dariaa3380
6 жыл бұрын
rainfrog yes!
@InGhostlyCompany
6 жыл бұрын
It's annoying how no one involved with Hello World (that I have seen) actually addressed why huge things promised were missing? like when people asked why all the attractions were not there that were on the ticket, some people were just like 'well I had a good time' and that was the end of their answer? Made me very disappointed in some people. I previously had no issue, as I share the same view as you in terms of merch, etc.
@Catmum1998
6 жыл бұрын
InGhostlyCompany Louise briefly addressed it in a description on one of her vlogs but to my knowledge none of the others did.
@sarahmultimedia
6 жыл бұрын
I do think that bigger KZitemrs should admit to their viewers that there is a divide. It seems they still act like they are very accessible/normal/relatable when that just isn't the case anymore. I wonder is it bad for their brand to admit that they are famous and not your friend?
@arseniatoca3995
6 жыл бұрын
Yeah, but when a company sells an overpriced Harry Potter mug they didn't promise you beforehand honesty and friendship and all that jazz. Just saying... :)
@LexCroucher
6 жыл бұрын
that was my point!
@arseniatoca3995
6 жыл бұрын
Okay, maybe I did not get that. It sounded more like why we should ask more from Zoey than from big brands. Apologies if I got it wrong.
@leahkirk6068
6 жыл бұрын
I took it as we just need to be honest about the fact that they are doing the same thing as HP. They are not really your friends. It is their job, but people who profit off seeming like someone's friend don't often want to be honest about the business side of things
@FindK00man
6 жыл бұрын
This probably isn't relevant, but I've always been really aware of how different UK KZitemrs (generally) seem to be to the rest of the world. They do seem more like a "brand" built on that sort've big-sister, one-of-your-pals kind of personalities. While a lot of North American KZitemrs I can think of carry a bit of that, there seems to be a bigger, unspoken divide between the audience and the KZitemr themselves. I'm sure big names like Shane Dawson carry that sort've "I'm just one of your friends" vibe to his fans, but it feels like a bigger distinction between KZitemrs like Zoella and Joe Sugg in a way I can't quite place. I don't have a point to this comment either, it's just something I've thought about long before this discussion.
@katieskinner99
6 жыл бұрын
i think the issue is that kids aren't actually the ones buying the merch, be it harry potter merch or zoe's lifestyle products. it's parents that save up loads of money for these things and fair enough if it is worth it, but i don't think it's fair that parents who work day in day out only to buy their kids an advent calendar worth half the price they paid or tickets to an event that doesn't sound like it was anything it was played up to be, you know? at the end of the day youtube is now a place where brands will go to reach a new target audience and youtubers themselves are becoming brands. you pay more for a harry potter logo the same way you pay more for a zoella logo on a product, and its just the way it is. i mean personally i hate paying extra for something i KNOW i can get cheaper and is the same quality. imo if brands want to charge more, they should up the quality, not just increase the price bcos it has their name on it. on a totally dif side note, where is your jumper from it's so cute! and i was wondering, as you're vegan, what do you feed your cat? obviously cats are carnivores so they can't eat a vegan diet from what i'm aware of anyway?
@MissKoalaFace
6 жыл бұрын
Katie S she does not feed her cat vegan.
@wendywheeler9344
6 жыл бұрын
I do suspect that Gleam, and any organization who is built around making money from other people's creativity, will not necessarily protect the integrity of the brand. More often, they will push (even, exploit) the creator to get their money & get it fast before the popularity wanes. Reasons why I have issues with Amazon, with the major publishers, with TV and movie producers...Also with KZitem! :(
@cass2239
6 жыл бұрын
I feel like people get angry at KZitemrs are the target of this anger because they are an obvious spokesperson for their brand I.e it's easier to get angry at a person than a faceless company
@jazzajohn
6 жыл бұрын
Thank you for making this so I didn't have to
@HalfAKiw1
6 жыл бұрын
I would expect a higher standard from any brand selling an advent calendar. That went beyond making a profit it was shoddy and exploitative.
@JennEiland
6 жыл бұрын
I agree with the need for a clear and visible understanding of KZitem as a business. When we consider purchasing HP merch, we know it's a business that is focused on profit that is selling it and can decide with that knowledge. The same needs to be applied towards any commercial effort, but KZitem isn't always considered a commercial effort.
@itsmemisti
6 жыл бұрын
honestly i feel like it made a big difference to bring up the enamel pin in the video bc it wasnt like it was some extravegant thing like an advent calendar its a little tiny pin that makes a statement and some proceeds go to charity it just shows like, even tho youre selling something, youre doing it w a purpose like who the eff rlly needs an advent calendar but these pins make a statement you kno anyway, great video lex
@LauraDFTBA
6 жыл бұрын
I think the difference between your pins and Zoella's products, for example, is that you create a pin that you like which you sell on the basis that the people who watch your videos also like the things you like, whereas Zoella's is more "it's got my name/face/brand on it, buy it because how else do you validate your place within the fandom". Like you say, plain old enjoyment comes out of it, but the different 'seller attitude' changes whether viewers are being sold an item or an exploit. Hopefully that made sense...
@just4pie
6 жыл бұрын
My biggest problem with the Zoella thing specifically was that she didn't take ownership of the problem. Yes, it was priced by a third party, but it's still her product and she's still profiting from it. I'm not blaming her or youtubers in general. But I think there needs to be more discussion on responsibility when it comes to selling products.
@hezziattubeyou
6 жыл бұрын
Iv never had a problem with KZitemrs trying to sell me things. You would think everyone would be used to it by now. TV, sides of buses, in shop windows, at the cinema, in magazines, in newspapers, through the post....basically everywhere you turn, someone is trying to sell you something. We have brains, we know that this stuff influences what we buy. Its naive to think otherwise. Also something is only really worth what someone is willing to pay for it. Look at antiques, or artwork, the shear amounts people will pay for something that to another person is worthless. I guess its different with kids, but generally they don't control their own cash flow so their parents can regulate what they buy.
@teszter704
6 жыл бұрын
Lex, you are a breath of fresh air!!
@jesu963852741
6 жыл бұрын
It's so weird to me though how the way I think of DFTBA merch vs Zoe merch. Maybe it's because of what you mention: I'm invested in DFTBA and the vlogbros as opposed to Zoella. But also maybe it's because the Vlogbros have shown us the people that work in the merch side of their business and how those funds are applied and they're fairly transparent-ish about it. Maybe more YTers should copy that system.
@shelbylandmark2327
6 жыл бұрын
You are one of the very small handful of youtubers I'd actually like to read a book from
@JuiceMyRandomness
6 жыл бұрын
Having a marathon of you this evening (well morning) it’s Ramadan and Immy sleeping pattern is messed up! But your frankness and hoensty is so amazingly refreshing!
@louisec-m9503
6 жыл бұрын
I like the comparison to Harry Potter merch, I think that's very apt. And you make a good point about the realistic situation of a KZitem channel as a business versus the personal feel the whole business model is based on.
@AnnaSarahbee
6 жыл бұрын
I think the use of kids in these dailey vlogs being questionable.....thats something I would be interested in hearing other peoples opinion.
@Gurkhyvel
6 жыл бұрын
I agree, me as an adult can choose to buy a youtubers merch just cause I like it for find it appealing, while a child might just want it casue its youtuber merch. Also I watched a watchmojo uk clip the other day that was called like 10 british youtubers on the rise(or something like that, i cant remember) and you were on the list! And was like Yey thats Lex, she’s my friend! (Okay i know you’re not but I was happy seeing you get recognition). Xx
@lauren6037
6 жыл бұрын
Worth noting that there's currently a youtuber in I'm a Celebrity Get Me Out of Here, which moves that idea of you tubers being just like us a bit closer to the celeb side of things!
@KrystalKairi
6 жыл бұрын
On a lighter note, after ordering one of the cows are cuties pin badges (because they SO ARE) I told this to my boyfriend, who's response was "Of course you did. You and your fucking cows..."
@macgirl1234
6 жыл бұрын
That's a good comparison, Harry Potter vs Zoella. I hadn't thought about it that way. I think the Advent calendar was still hard because you potentially weren't really sure what you were getting. But in general about the products, for sure! But the glitter in the calendar... Ok sorry I digress. Yes. This is a confusing. But I think if people know what they're buying it's all good. I love your pins they are so cute and totally fair price.
@elsebridge
6 жыл бұрын
(not British over here) When you said that the pin was 7 pounds I was like"shit, that is competitive for a pin!" until I realized you weren't talking about weight... Cute pins though!
@SarahPiperNZ
6 жыл бұрын
You're so right in the sense we do pay more for a brand regardless of the brand-less value of whatever it is, but KZitemrs are interacting with viewers on a daily basis, be it through videos or social media, and this idea of a connection starts between a viewer and the KZitemr. They're constantly present, being entertaining and relatable or whatever, and then they offer this product. I see a Harry Potter themed shirt that I like, I buy it. If I'd have seen one when I was younger I might have asked for it for my birthday. And I think kids today are the same for themed and branded things they like. But when the advertising of this person is in their face constantly, not deceptively, but portraying themselves as this lovely funny person who just casually chats with them and shares their day, there is an extra layer of advertising there which gets people hooked on what they're selling, and when their audience is quite young, there is a vulnerability there, and arguably an exploitation too, depending on what they're selling and how they're trying to sell it. Okay that was a ramble, the point is that I think whilst it is essentially a brand to pay for, it's a brand that is mostly subconsciously advertising to viewers on a daily basis, and this entire concept is kind of new, and while yes, this is their job and they are here to make money, there needs to be an element of responsibility on the KZitemrs too, though then the question of how to ensure that happens is impossible to figure out and enforce it.
@somanypetals
6 жыл бұрын
I've been out of the ~youtube loop~ for a couple of years now but hooboy idk if I've ever clicked a video this fast before
@Emily-bz6gw
6 жыл бұрын
Where is your jumper from? I love it!
@louiseglasgow
6 жыл бұрын
1) I mainly agree with you. 2) The end was hilarious. 3) Maybe we’ve always been slightly uncomfortable about how big brands etc like Harry Potter, Barbie, Disney etc seem to overprice certain things because they can, but there was no-one to listen. I’ve not been following the stuff you’re referring to, but I’ve been around KZitem for a while and watched creators try to navigate the complexities of these issues (do you remember the days when people who put any ads at all on any of their videos were called sellouts and people unsubscribed?) But yeah, I think part of the difference is that with youtubers there’s a way (sort of) to hold them to account or at least raise the conversation that isn’t there for companies like Disney. But like I said that’s just a little add-on to what you said. I agree with you. 4) Another thought - I grew up (80s/90s) in a family and a school that (unusually?) tried to get me to think critically about both advertising, value for money and purchase power. (Lol I sometimes wonder if my Dad now wishes he hadn’t, as I make decisions very different from his!) So I think a way more important thing than trying to bring down youtubers who may or may not be labelled as “exploitative” is teaching young people to think critically about what they are being sold, how and why! Sorry this has turned into an essay. You always make me think! 😂 Never stop with that! Thanks Lex.
@shaunnolan
6 жыл бұрын
This was so beautifully articulated; I'd never thought about it like this before. Thank you!
@gandalfs-pants
6 жыл бұрын
Also, to me it’s like child actors. It’s definitely making money that presumably eventually the child benefits from, but then can they really consent to losing their anonymity as children? Toddlers?
@sararahela4539
6 жыл бұрын
I don't really think (at least this is how I feel about this right now) that youtubers should be held to a different standard than movie stars, musicians, celebrities, etc. I think there's a level of intimacy that can develop from the perspective of viewers in many of these dynamics, so I would think of using one's celebrity to sell a product similarly in all these cases. But there is still, then, this general question of what is the responsibility of anyone who uses their celebrity and viewers' feelings towards them to sell products......... And well, the issue with the system of materialism and advertising seems to be when advertisers use appeals that manipulate/capitalize on purchasers' cravings. Are youtubers taking advantage of the system in this way? I mean, from my 26 year old point of view, they're very transparent in their advertising towards their audience about their products. It seems to entail making a video where they talk about each of their products, its function, and why they like it. When the system goes beyond the youtubers' appeals to audiences, though, are there unethical decisions being made in terms of pricing and labor conditions? I would definitely hope that youtubers are being conscientious producers of material goods by checking the labor conditions in the warehouses that their products are produced, but in terms of pricing, that's capitalism for ya! Then there's the whole environmental impact that these warehouses have by producing goods..... but unless you want to talk about completely dismantling people's obsession with materialism, that's another story :)
@lupie3011
6 жыл бұрын
Really enjoyed hearing your thoughts on this. Think you have hit the nail on the head.
@mspulido4
6 жыл бұрын
Best most nuanced take I’ve seen in this yet! Well done!
@louiseglasgow
6 жыл бұрын
In a related thought, I’ve been uncomfortable when youtubers I follow and feel affinity with have done brand deals with brands I know treat their employees or communities they manufacture in, horribly. As an adult, that has felt like something to negotiate emotionally (not sure if it should or not?). To be clear, I’ve not been surprised they have done brand deals - they need to make money, but I’ve been surprised by the brand they have partnered with. I’m not the person to jump on and comment about that, but it’s sat uneasily. It’s a whole new ethical question for me. If I’m boycotting the brand (not necessarily because that will change anything, but because I can’t stomach giving them my money), do I boycott the youtuber as well? Like a good example would be if someone did a brand deal with the daily mail just now, when I’m supporting the “Stop Funding Hate” campaign (picking this example because I’m not aware of any who are). I find that hard, like we can’t all be aware of all the issues all the time. And I hate it when people jump on every little thing a youtuber does that they don’t agree with. And I wouldn’t boycott someone in real life who was reading the daily mail. (I would challenge the hate if they expressed that, but not reject the person because of a purchase). But if the youtuber is actually promoting it? Maybe it’s just me, but those moments sit very uncomfortably. This is a different thing than you’re talking about but linked in a way. Like do you struggle with youtubers who promote meat? (Eg cooking/eating it on camera, or brand deals - again I’m not aware of any but I’m on the fringes so there may be some). Or do you just see that as part of life in the same way that have friends and family who eat meat? Heck I even get concerned about supporting youtubers who seem from the outside to live in a workaholic world. Like is my support pushing them to work harder and harder? Am I contributing to them making themselves sick down the line? I think a lot of the time we underestimate our own power and influence, but it’s a fine line between that and going too far! 😂😂😂
@KrystalKairi
6 жыл бұрын
I can't articulate this well, but I think part of what makes this different than buying other merch to me is that I've always viewed buying a youtuber's merch as a way to get a cool thing I like AS WELL AS a way to support that youtuber. This can mean purely financially supporting them, but also supporting any "creative endeavors" that person may have (ex: supporting their album/make-up line/book because they've stated it's important to them and they want the record label/company/publisher to want to continue to work with them). So... if I go in to buy Harry Potter merch, I do it because I've found a sweet thing I want to own. I'm not expecting that money to help Harry at his Aunt and Uncle's (or on a more serious note, I don't buy it hoping a significant cut of that will go to JK Rowling to support her books). Which contrasts almost completely with my experience buying youtuber merch, where I kind of get to... feel good about myself for helping someone else with my purchase. I haven't watched any of their recent videos, so I'd assume/hope that well-off youtubers aren't straight-up asking people to support their products anymore (I feel like most people did at one stage because y'know, they were working other jobs and this was their side gig and that would help them to be compensated) but there's still kind of that feeling of... oh, doing this is doing a nice thing for a person I like. By doing this, I am supporting a PERSON. So I guess that's my problem. It buys in to the idea of supporting a person, when in reality you're just buying products from a company's very effective marketing campaign.
@marloessss
6 жыл бұрын
Thank you for voicing my opinion so eloquently
@starry_eyed_girl
6 жыл бұрын
I love the cow pin, can you do a pig one please? 🐷
@downtomarsaudio
6 жыл бұрын
Great video. I also thought about the HP/Zoella comparison too. For me what is different is that all the HP merch is nothing more than merchandise. What I feel is exploitative about the Gleamers products is that they are, speculatively and evidently, selling themselves as authors, room-spray chemists and a key ring product designers. If they did not labour the effort which they have gone to to put a personal design into these products, it wouldn't seems so stinky imho.
@LoudlyListening
6 жыл бұрын
Interesting stuff based on what i've seen my lil sister get sucked into, and comments on the gulliblness of a younger audience looking up to older KZitemrs as siblings/friends rather than a brand with a deliberately calculated online persona? That makes it sound pretty sinister but I don't think it has to be, but that the dishonesty and hiding of true motives makes it so?
@tatianatub
6 жыл бұрын
big KZitemrs selling merch is nothing in comparison to elsagate
@raviolipaw9015
6 жыл бұрын
I've just found a note about you in my English book! That's how I got here 🕊🕊🕊
@kritickatie
6 жыл бұрын
This is such and educated and balanced video on an issue I have been thinking about a lot recently, you're right, we have to be honest but everything has two sides and that's just life. We all need to make money and that's life, the Harry Potter reference was great!
@monsterainc_
6 жыл бұрын
While I do think people are being exploited by some of the bigger KZitemrs, Zoe addressed the overpriced calendar issue by saying that she had no say in the price. She tests products and stuff, but it is entirely up to the retailer to choose their price point for her product
@Rldepencier
6 жыл бұрын
Forgot to say which hair colour on the last video, so here it is. More blonde!
@Catmum1998
6 жыл бұрын
Why didn’t I find this channel sooner?!
@DeeDeeCatMom
6 жыл бұрын
I think it's quite telling that I didn't recognize any of the 'top' youtuber names you listed. I'm all for booktube and other indies, although buzzfeed is a guilty pleasure.
@YourFriendRae
6 жыл бұрын
That plug made me laugh 😂
@ninjamuffinrawr
6 жыл бұрын
FIELD PUPPIES
@Zaphy
6 жыл бұрын
Cows are excellent!
@OsofoGriot
6 жыл бұрын
Eloquent and informative, sick.
@hellolovelyone
6 жыл бұрын
At least you are selling something that will do some good in the world! Field Puppies can definitely get my money 🐮❤️ xx
@isobelf1837
6 жыл бұрын
I know this is a serious topic but that colour looks GREAT on you
@malarayofsunshine
6 жыл бұрын
So much agree and it's all wonderfully said.
@IchBinDerVerlorene
6 жыл бұрын
Loved your take! More videos of your opinions on things!
@zoewood1810
6 жыл бұрын
I thought this made some really good points, and is one of the few contributions to this discussion which acknowledges the nuances of the situation. Good job :)
@Wizardofgosz
3 жыл бұрын
I wish I had some idea at all what this was about...
@jayphen
6 жыл бұрын
I am watching this with no context whatsoever and I have no idea what is going on. Who is Jim? Who is Louise? What's a Gleam? What day is it? Your cat is nice
@emmajditto
6 жыл бұрын
I LOVE that cow pin and I’m buying it right now!!!!!♥️
@emmajditto
6 жыл бұрын
The irony xxxx
@rebeccaoakes4843
6 жыл бұрын
uuuurrrghh hate myself for asking this, especially because you're actually trying to talk about an important topic, but what lipstick are you wearing?
@TaylorMade511
6 жыл бұрын
Thumbs up for the cat. I don't buy anything that has appeared on youtube. ---
@annaw9687
6 жыл бұрын
Agree with everything you said. The Harry Potter comparison is really interesting, I hadn’t considered it but it does make sense. I’ve definitely bought too much shit with the deathly hallows logo on haha
@nezbut7
6 жыл бұрын
thanks for putting it into harry potter terms i really understood it better lmao !
@marctelfer6159
6 жыл бұрын
Don't know why, but "I've done enough damage to my career by myself" made me think "will Lex do something with Kim Nieuwenhuis some time in the future?". Obviously not saying you should, but it might be nice to see you and the other members of that group do something together, even just for old times' sake :)
@lairlair2
6 ай бұрын
Is there a penguin variant of that pin?
@mollyzeidler5494
6 жыл бұрын
What you think the government could be investing in better? Nov 22nd is #AutumnBudget day. But will #Budget2017 invest in what matters to you? Join #InvestIn and have your say thndr.me/Fhb0rE
@ersatzintellectual
6 жыл бұрын
Like you this is something I haven't completely made my mind up about. On the one hand I feel like we all need to make money to survive on the other hand these youtubers are obviously making money above and beyond just surviving so it does get to a point where it's exploitative. And it wouldn't be so annoying tbqh if it weren't for the fact that their vlogs have become a constant stream of branding and adverts but disguised as I just love sharing with my audience! So yea I think it would help if they were more honest and upfront about it, and if they at least made content separate from their business or if they kept the self promotion to either the beginning or end of their videos, like you did right here. It doesn't bother me at all that you plugged your business after actually making a video that you obviously put some thought and effort into. That being said, I really hate the way people go after Zoella. I guess I understand because she seems like the biggest of the youtubers but I don't know it just seems really vicious the way people attack her when there are male youtubers who seem more scummy to me than her. I mean at least Zoella's stuff seems to have some design and aesthetic going for it (I don't live in the UK though so my exposure to her products is very limited), it's honestly not that different from crap some famous designers put their name on. I'm not saying these kinds of things don't make me roll my eyes but it's nothing new or special, Disney has made an entire empire out of selling overpriced merch to children. Also with the amount of toxic content on youtube these days including but not limited to people saying slurs or degrading entire groups of people I find Zoe and the rest that are just selling stuff pretty harmless by comparison.
@13bexy13
6 жыл бұрын
Thank you!!! I have the exact same thoughts!!! Also think lots of the hate about the merch spending is a feminist one ie. Giving young female fans autonomy and female vloggers/brands the business/creative freedom
@jazzo8195
6 жыл бұрын
Love your jumper so much!! Where's it from? (Also great vid, v. insightful)
@Driptweet
6 жыл бұрын
I've defended and championed Zoe in the past, but I think she handled this really poorly. From what I saw online the criticism was equally about the contents as well as the pricing, but the focus is now on the pricing because, well, that's something she's able to defend as "not her choice" (which is probably true, at least to an extent). She hasn't addressed the fact the contents of the calendar were really poor, and that rubs me up the wrong way, especially when she claims to work so hard on her products.
@AaronRHale
6 жыл бұрын
Well-articulated and definitely something to think about for people whose opinions are very black and white. I think that people are too unaware of the difference in the community in the smaller creator sphere and the bigger creator sphere, and where that changes. Integrity is a huge part of a person-brand and especially with how new that is, they’re tricky waters to sail. Faux-pas will happen.
@EnglishwithLucy
6 жыл бұрын
yes yes yes
@ShroomAndMoss
6 жыл бұрын
Yes! Agreed
@aleksandratrzeciak2037
6 жыл бұрын
this is very very excellent content
@erinmarie840
6 жыл бұрын
I thought from the title your video would be about vlogging children in KZitem. I would consider changing it. Enjoyed hearing your thoughts!
@LexCroucher
6 жыл бұрын
noted, have changed it!
@gabiblatezky
6 жыл бұрын
I really admire you. thank you for making this video.
@annatucci7631
6 жыл бұрын
Hi Lex just FYI this didn't show up on my subscriptions page for some reason!!
@TheNicolexoxo
6 жыл бұрын
same!! I'm wondering if it will pop up later...
@roserobb
6 жыл бұрын
Same, and not sure why. I generally click on her videos relatively quickly after they're uploaded, so I wonder if there's something up with the KZitem algorithms...
@michellechang827
6 жыл бұрын
me neither even though i have the bell active
@artemisiaalex1741
6 жыл бұрын
i like your perspective and the video :)
@rosyelizabeth801
6 жыл бұрын
Field puppies cxxx
@Byngbong
6 жыл бұрын
I am the person who sold you the overpriced Harry Potter merchandise at the warner bros studio tour about 4 years ago!
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