“I’m vulnerable most days in work” the benefits of caring and taking an emotional approach to business.
Aron Gelbard co-founder and CEO of flower gifting service Bloom & Wild is the next guest to join me on the Humans of Business Sofa.
Named in Maserati’s 100, as one of the most game-changing entrepreneurs, Aron Gelbard moved to the UK with his mother as a child. After studying at Oxford including a stint working in Paris, Aron founded Bloom & Wild in 2013. The business has since become the 2nd fastest growing in the UK and earned the title of top rated flower company.
Humans of Business goes beyond a typical business video series, focusing not on the what, but the who. Through personal and purposeful conversations, Charlotte gets to know the humans behind some of the world’s most successful businesses.
Charlotte leaves the practical business processes and financial successes at the door, and instead, shines a light on the emotional and personal side of these incredible entrepreneurs. They may seem to possess superhero-like drive, determination and power, but behind these perceptions is there a courageous human in pursuit of meaning and purpose? Do they actually want to make an impact on the world?
A self-confessed people pleaser, Bloom and Wild was born out of a wish to bring joy to people. Aron says that his product is “a reflection of emotion and care from one person to another” this value is something he aims to show in his business model, showing as much care for each customer as possible.
In this Episode, Aron admits he’s not subscribing to the idea of competing in business but emphasising collaboration. He shares his unique strategies for dealing with jealous or negative emotions that inevitably come alongside running a business.
Listen to hear the mistakes Aron has learnt from trying to “run before we could walk” in the early days of Bloom & Wild as well as what he has been learning about life and business from his 20-month-old daughter.
Негізгі бет Aron Gelbard - Founder of Bloom & Wild | Humans of Business Ep6
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