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The Aventi Enygma -
aventi.com/eny...
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We’re all acutely aware by now that we are as watch collector’s slaves to marketing. Most of us are unashamedly a stick of rock for the Rolex brand, cut us in half and we’ll bleed the colours green and gold. We buy into all of their powerful messaging, they make the best tool watches, They’re the biggest innovator, Rolex watches are the most accurate, Rolex are the best investments, Rolex Oystersteel is better than standard steel.
But I wonder how many of you, like me have found yourself looking down at your wrist doubting one of those marketing messages, that was me, as I glance down at the scratches my 904l steel Rolex seems to be gaining almost with too much ease compared with my Omega Seamaster, is that the ruggedness we should expect of the worlds’ leading tool watches?
Brands like Aventi are innovating in their use of case materials and offering us watches that are lighter, more resistant to wear and just more luxurious… so I’m going to say it and i'm sure a lot of you will know where i'm coming from...
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Негізгі бет Rolex PARKS investment in Innovation as retail sales FLATLINE. Plucky brands like Aventi lead!
Пікірлер: 78