Mercedes-Benz Fashion Week Tbilisi has taken a new form: its digital platform aims to bring Georgian fashion industry to light.
Over the course of the past few years, the industry has proven to be a true success. Its consistent growth and compelling performance, paired with rising demand across markets and the undeniable e-commerce boom, have yielded promising results.
As the single most important fashion event in Georgia, Mercedes-Benz Fashion Week Tbilisi genuinely shines a spotlight on local emerging designers.
A total of 20 designers have already had a chance to showcase their collections through the MBFW Tbilisi digital platform.
ATINATI
WEB: www.atinati.com
Facebook: / atinati.foun. .
Instagram: instagram.com/....
ATINATI is a new media platform, created with the purpose of producing and curating high-quality digital content about Georgian art and culture. Considering significant scarcity of information about the country and simultaneous interest it has sparked among global audiences over the course of the past years, the platform aspires to bring Georgian culture into focus.
Literally meaning “the first ray of light that permeates darkness” or, figuratively speaking, “first piece of knowledge, clarity” in Georgian, ATINATI is an unprecedented project that promises to manifest local art, fashion, architecture, literature, theater, film, and a variety of cultural realms.
The greatest asset of ATINATI is a sizeable group of its contributors, who are essentially the movers and shakers behind modern-day cultural transformations in Georgia. It is through such superior curated content that ATINATI envisions providing readers around the globe with fascinating stories, features and up-to-date news from the very crossroads of the East and West.
Негізгі бет ATINATI: MERCEDES-BENZ FASHION WEEK TBILISI
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