ATV was the first ITV franchise, launching on September 24th 1955. It was the franchise for the Midlands during weekdays and London during weekends until 1968, when ATV broadcast to the Midlands 7 days a week. London Weekend Television replaced ATV in London. ATV was replaced by Central Television in the early hours of New Years Day 1982.
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ATV Ident History - 1955-1981
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