In this issue, Nikolay Shmichkov talks about the August Core Update 2023. He analyzes the characteristics of the August update and offers specific strategies for optimizing your content.
Main topics discussed
1. Role of ChatGPT in content creation
- Evaluating the use of ChatGPT for content creation.
- Recommendations for using AI to create structure and metadata, but not complete content.
2. Search algorithms and SEO
- Analysis of Google search algorithm updates.
- Impact of updates on high-frequency and general search queries.
3. Content Creation Strategies
- Approaches to determining and improving content quality.
- Tactics for attracting and developing copywriters and authors within the team.
4. Traffic restoration
- Suggestions for auditing and optimizing pages that have lost traffic.
- Using review tools such as Copyleaks to analyze content.
In the podcast you will get answers to the following questions:
1. How can AI like ChatGPT be integrated into your content creation process?
2. How do search algorithm updates impact current SEO strategies?
3. What are some effective ways to improve traffic to your website?
Nikolay Shmichkov will give practical advice:
- Skills and strategies for creating quality content.
- Recommendations for using ChatGPT as a tool to improve content creation.
- Tips for auditing and improving pages that have lost traffic.
If you are interested in learning more about the August update and the use of AI in SEO, tune in to the podcast!
Content:
00:00 Introduction: August Core Update, research by SEO specialists
01:15 Problems with content created by AI, how Google analyzes such content
04:28 Comments by Martin Splitt (webmaster community curator, Google Search Center)
05:13 General qualities of sites that sank
09:49 Conclusions and recommendations
Useful links:
Copyleaks: copyleaks.com/ru/
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