Full video from Gamification Co available at:fora.tv/2014/06/11/Puzzle_Solv...
Dr. B.J. Fogg, Director of the Behavior Design Lab at Stanford University, explains how businesses can ride the "motivation wave" to help users do what they already want to do.
Негізгі бет B.J. Fogg's Behavior Model: Surfing the Motivation Wave
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