With the introduction of a Barbie doll with Down syndrome, Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. Barbie Fashionistas now include disability representation as well as a wide variety of body shapes, hairstyles, skin tones, and cultural identities. But Mattel wasn't always so inclusive. Far from it.
To fully appreciate just how far Barbie has come, this episode of Meaningful Impact explores the behind-the-scenes story of Barbie’s beginnings, with a candid review of the early issues and missteps which made Barbie such a lightning rod for controversy.
Ultimately, Barbie's evolution is a powerful story of brand redemption. We'll explore how Mattel eventually embraced mutually-beneficial corporate citizenship to offer non-stereotypical Barbie dolls which now account for half of Barbie sales.
The full transcript of this episode and reference materials are available at meaningfulimpa...
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