From the archives of www.transdiffus...
The BBC is first first first with breakfast television, not at all in a spoiler attempt for TV-am (due in May, launched in February in response) that was entirely successful and crushed the commercial opposition utterly. Listen to Frank Bough's introduction as he positions the BBC's new programme against what TV-am had been promising and rehearsing for months. And he was right: the public preferred a lighter breakfast; and, when it came down to it, commercial TV could go lighter than the BBC could bring themselves to manage and would thus win in the end.
Of particular interest are the various breakfast shows around the world (USA, Canada, Hong Kong and Japan) wishing the BBC well to varying degrees of success.
May we recommend 'Morning Glory: A History of British Breakfast Television' by Ian Jones? amzn.to/1jbSS13
Негізгі бет ★ BBC-1 first Breakfast Time | Monday 17 January 1983
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