On July 11th, 2020, we shot our first spec ad!
What is a spec ad? Short for "speculative advertising," a spec ad is a project to showcase some creative or filmmaking ability for a company or product that is not paid for by that company/service. These are usually portfolio builders or part of a pitch to help garner a new client.
We had brainstormed many different ideas for several different companies but ultimately got the inspiration to do an online learning-type service, creating a video that would show someone's progress of learning while using that service. To sell the idea visually, we wanted to show the transition from a beginner to a pro by changing the environment around our guitar player. That's where this idea formed: how could we create an obvious change in the environment in a creative/challenging way that would allow us to try something we had never done before?
A one-take. A one-take is a filmmaking technique that utilizes a long take with no cuts to showcase a scene or sometimes an entire film. These are often full of difficult choreography which adds to the reward of pulling one off successfully. We wanted to showcase our idea by utilizing a one-take to better sell a full set change.
This idea was challenging and required a lot of on-the-spot problem solving and it could not have been done without our amazing team of volunteers. The only way we were able to pull this off was with the help of all of those who showed up. You were all great team players and worked together even with out direction to problem solve the movements and choreography and for that we are soo grateful. Huge thank you to all of you!
Thank you so much to the band Ex Ømerta, who were awesome to work with and who we are so thankful to have had as part of this project. Their song "Sink In" has been stuck in our heads for several weeks after shooting and we were never even mad about it. Thank you so much.
Disclaimer: As this is a spec ad/commercial, we are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Skill Share, or any of its subsidiaries or its affiliates.
If you would like to be part of a future spec ad or commercial please feel free to reach out to us or respond to our next call to action. Our volunteers were all either our friends from our personal lives or friends we had made through social media. So don't be shy!
Thank you:
Zach Meikle
Holly Brown
Josh Hutton
Spencer Smith
Alex Decebal-Cuza
Noah Kennedy
TJ Baldwin
Patryk Bujalkski
Trevor Johnsenn
Ex Ømerta
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🎵 SONG: "Sink In" by Ex Ømerta - open.spotify.c...
🔗 VISIT Ex Ømerta exomerta.com/
➕ FOLLOW Ex Ømerta:
Spotify: open.spotify.c...
KZitem: @exmerta4407
Instagram: / exomerta
Facebook: / exomerta
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VISIT OUR WEBSITE ► prolexmedia.ca
FOLLOW Prolex ►
Instagram: / prolexmedia
TikTok: / prolexmedia
Facebook: / prolexmedia
Twitter: / prolexmedia
GEAR WE USE ► kit.co/ProlexM...
#winnipeg #videography #onetake #skillshare
Негізгі бет Become a Rockstar | Skillshare Spec Ad
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