Itamar Gilad is a product coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter. In today’s episode, we discuss:
• What it means to be “evidence-guided”
• How to think about your KPIs as metric trees
• How to prioritize ideas using the “confidence meter”
• The GIST model for roadmapping
• Common mistakes with ICE
• Advice for using evidence to challenge gut-driven founders
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Find the full transcript at: www.lennysnewsletter.com/p/be...
Where to find Itamar Gilad:
• Twitter/X: / itamargilad
• LinkedIn: / itamargilad
• Website: itamargilad.com/
Where to find Lenny:
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In this episode, we cover:
(00:00) Itamar’s background
(04:35) How his time working on Gmail shaped his philosophy of “opinion-based” development
(08:35) Lessons from developing Gmail’s tabbed inbox
(13:40) A brief overview of Itamar’s book, Evidence-Guided
(14:30) Balancing founder creativity with an evidence-based approach
(17:32) Advice on how to push back against founders
(19:36) Signs you aren’t as evidence-guided as you may think
(21:13) Itamar’s GIST model for becoming more evidence-guided
(23:51) How to set overarching goals using his “value exchange loop”
(28:45) North star metrics vs. KPIs
(33:47) Using “ICE” to assess the value of ideas
(37:39) Itamar’s confidence meter
(44:28) Speed of delivery vs. speed of discovery
(46:14) How to apply Itamar’s frameworks based on company type and stage
(49:09) First steps in becoming more evidence-guided
(50:21) Next steps in testing
(55:41) The task layer in the GIST framework
(1:02:54) Thoughts on roadmapping
(1:04:56) How OKRs fit into the whole picture
(1:07:11) Lightning round
Referenced:
• Itamar’s presentation slides: itamargilad.com/wp-content/up...
• What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess): www.lennyspodcast.com/what-di...
• Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty: itamargilad.com/book-evidence...
• The co-founders of Google in Forbes: www.forbes.com/profile/larry-...
• Kanban: www.atlassian.com/agile/kanban
• Jira: www.atlassian.com/software/jira
• The ultimate guide to OKRs | Christina Wodtke (Stanford): www.lennyspodcast.com/the-ult...
• Amplitude: amplitude.com/
• The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon): www.lennyspodcast.com/the-ult...
• ICE framework: growthmethod.com/ice-framework/
• Sean Ellis on LinkedIn: / seanellis
• RICE scoring model: www.productplan.com/glossary/...
• Idea Prioritization with ICE and the Confidence Meter: itamargilad.com/the-tool-that...
• Assumptions Mapping: designsprintkit.withgoogle.co...
• What is Dog Fooding, Fish Fooding a Product?: matt-rickard.com/fishfooding-...
• SVPG books: www.svpg.com/books/
• The Lean series: theleanstartup.com/the-lean-s...
• Dreaming Spanish: / dreamingspanish
• ElevenLabs: elevenlabs.io/
• Lennybot: www.lennybot.com/
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Негізгі бет Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
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