In this episode, Seth and Mike discuss the importance of benchmarking in e-commerce, focusing on essential metrics such as conversion rates, return on ad spend (ROAS), and the impact of email and organic content. They offer actionable insights for store owners to measure performance against industry standards and refine their marketing strategies. Key takeaways include aiming for a 1% conversion rate, maintaining a ROAS of 4:1, and using email and content marketing to drive traffic and increase sales. The conversation highlights why tracking these metrics is vital for e-commerce growth.
Go check out this article for a deeper look at these statistics: www.syte.co.za...
Chapters
00:00: Introduction to Benchmarking in E-commerce
02:02: Understanding Conversion Rates
05:08: Return on Ad Spend (ROAS) Insights
07:37: The Role of Email Marketing
10:51: Organic Content and Its Impact
13:37: Evaluating Social Media Performance
15:57: Embracing Improvement and Self-Reflection
Негізгі бет Benchmarking for E-commerce Success: Key Metrics Every Store Owner Should Track
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