The best corporate gifts are probably not what you think they are. Most business leaders do gifting to check a box on their calendar: ABC gifts (anniversaries, birthdays, and Christmas). And because these corporate gifts are being treated like a TO DO item, the gift quality often times reflects the effort of a TO DO item. Leaders (even very intelligent ones) send the easiest and fastest thing available to them with a(n often times very useless) Google search:
• Cheesy (literally) gift baskets, baked goods, food, alcohol, or other (overpriced) holiday combinations. This can actually work negatively if your recipient is on a diet or has allergies.
• Technology, or something related to technology. Which, forgetting the fact that people want to buy their own tech, makes the gift dated and the branding opportunities limited.
• Gift cards or cash. The allure of ‘this way people can get whatever they want!’ sounds enticing. But it doesn’t create the level of emotional equity that you’ll learn about in this video.
The goal of great corporate gifting is to create such an emotional impact that you are permanently seared into your VIP’s heart. Sure, you want referrals to other baller clients. And yes, you want HR recommendations of your employee’s best-and-brightest. Which is why if you gift the way everybody else does, you’re going to get the same conditional loyalty that everybody else does.
Watch this video to learn the ultimate secret of strategic gifting: purchasing practical luxuries that (A) involve your recipient’s spouse and inner circle and (B) are best-in-class, use every day, and last forever. John (the founder and author of Gift·ology) explains why housewares are the very best corporate gifts that leaders can ever purchase.
Want to get exclusive access to the Gift·ology catalog? Looking to create a gifting program that’ll endear you in the hearts-and-minds of your most important VIPs forever by giving the BEST corporate gifts (that check all the criteria)?
Schedule a loyalty planning session today.
Email - team@ruhlingroup.com
Негізгі бет Best Corporate Gifts: Clients and Employees
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