BGBS BONUS 057: Jay Ferracane | Storytellers are Bullsh*@tBaby Got Backstory host Marc Gutman partners up with good friend and past guest Jay Ferracane on a special bonus episode about the complexity of defining yourself as a storyteller based on the video, You Are Not a Storyteller by Stefan Sagmeister.Want to see it on video?www.wildstory.... Video: You are not a storyteller - Stefan Sagmeister Jay Ferracane:Instagram: @angrybovineFacebook: Jay FerracaneLinkedIn: Jay FerracaneBGBS Episode 41: Jay Ferracane | Angry Bovine | Design Is Not About the DesignerQuotes[10:26] There is a fallacy that people think, "I have a conversation with you and I come back a week later, and you give me this thing that will be on a gas station, billboard, or on a wall." And to me, it's iterative. It's a narrative. And that was the only thing I can start to think of why we've gotten into this thing called storytelling, because we're trying to let people know that it's not completely defined. And it's going to be a journey.[13:28] What is the function of design? A lot of times it's to communicate. It's not to be seen, it's not to be noticed, but it's to communicate. It has a very important job, but is that storytelling? Is wayfinding, storytelling?[14:58] I don't think even all stories have reasons, because sometimes they can be whimsical, right? Maybe that is the reason.[18:26] I think even we get conflated a bit when as branders and marketers we say, "Okay, well, it's the sum of all these parts, it's your visual, it's your tagline, it's your copy on your website. It's all this and then now that's your story." But is it?[19:13] The cool thing about building a brand for me and developing the branding is that all those signals, all that stuff gets set up so that those stories can happen in there. But that's all the people interacting with it. So if anyone is a storyteller in a brand, it's usually the people that support the brand. It would almost be the customer, right? It's pretty meta, actually.[19:49] It's the external world. You can tell all the stories you want about yourself, but it doesn't really matter what you think. It's what everyone thinks about yourself.Podcast TranscriptJay Ferracane 0:02And that was the only thing I can start to think of is, "Is that why we've gotten into this thing called storytelling? Because we're trying to let people know that it's not completely defined and it's going to be a journey. And so let's call it a story and follow us on this journey or this story. I don't know that-I've been dwelling on that actually quite a bit in the last week or so because, well, you and I both know the reality of making anything is never airdrop it into your clients lap, at least it's not in my world. It's a lot of back and forth and and the story gets written together, if anything, but to me I've always wondered is, has storytelling become this thing because people are trying to explain like, you're gonna have to get involved in a narrative? I don't know. Maybe that's where it comes from.Marc Gutman 0:48Podcasting from Boulder, Colorado. This is the Baby Got Backstory Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman. Hey, I'm Marc Gutman, and today is a little bit of a bonus episode of Baby Got Backstory.My good friend, Jay Ferracane and I talk a lot about different branding topics, marketing topics all offline when we're just hanging out. And one of the things that we got written a lot about was storytelling, and kind of this craze about what's happening with storytelling, and everyone's calling themselves a storyteller. And then Jay turned me on to this amazing video about two minutes. And we're gonna link to the audio in this episode from a famous designer named Stefan Sagmeister. And after that little video, and Stefan sets the stage,
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