In December 2015, French stationary major BIC acquired 100 percent ownership in Cello writing and the company was renamed as "BIC Cello India". With introduction of modern technology, the company became No. 1 choice of the consumers in India, selling over 5 million pens every day. The company exports a broad portfolio of products to North America Europe, Africa, the Middle East and Asia. Cello’s portfolio now includes ball pens, gel pens, fountain pens, permanent & whiteboard markers, office & school stationery, and a diverse colouring range launched recently. What is the brand’s focus? How is it winning the trust of students? Watch to find out: bit.ly/324xveL
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Негізгі бет Bharatpreneurs: Cello Pens Sells 5 Million Pens Every Day | The Story Behind The Success
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