In the 7th episode of Blinkit Pitstop, Albinder Dhindsa welcomed the founder of The Whole Truth, Shashank Mehta, to learn what it takes to create a clean label brand and why we are all being told half truths about the packaged food we consume.
00:00 - 1:04 Introduction
1:05 - 4:18 Shashank’s personal and weight loss journey
4:19 - 7:28 Fitshit blog and the spark for The Whole Truth
7:29 - 9:31 Two surprise learnings
9:32 - 12:04 The authentic way to build a brand
12:05 - 18:30 Creating innovative products that don’t exist
18:31 - 22:08 Who are the customers of The Whole Truth
22:09 - 25:15 How to create messaging that appeals to everyone
25:16 - 28:50 The culture at The Whole Truth
28:51 - 31:12 The company’s internal focus on health
31:13 - 33:18 A large breakthrough innovation in packaged food
33:19 - 36:15 The in-between distribution channel
#blinkit #blinkitpitstop #thewholetruth #podcast #shashankmehta #cleanlabel #healthy #fitness
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Негізгі бет Blinkit Pitstop - Episode 7 - Shashank Mehta, Founder - The Whole Truth
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