A sexually explicit deepfake video of podcast host Bobbi Althoff circulated widely on X, exacerbating the platform's struggles with combating deepfakes of female celebrities. Althoff, a prominent TikTok creator turned podcaster, clarified on Instagram that the video was AI-generated and not authentic. Deepfakes, manipulated media using AI, often involve swapping faces onto stolen pornographic content, violating platforms' policies against nonconsensual nudity.
X, in particular, has seen a surge in nonconsensual deepfakes, exemplified by the spread of digitally altered explicit images of Taylor Swift in January. Despite X's policy against such content, posts featuring Althoff remained online for nearly 24 hours, with new ones appearing and garnering engagement, sometimes monetized through tactics like "engagement farming." Independent researcher Genevieve Oh revealed that over 40 posts containing the Althoff deepfake amassed millions of views within a day, with limited enforcement by X.
The proliferation of the Althoff deepfake extended beyond X, as it surfaced on Reddit as well. An investigation into X posts related to Althoff revealed signs of inauthentic activity and engagement farming, with repetitive captions urging likes for a supposed "leak" of Althoff's content. Verified accounts, including those with blue checkmarks denoting X Premium status, were implicated in this strategy, potentially monetizing the manipulated content through engagement.
Moreover, the term "leak" falsely implies authenticity, contributing to the spread of manipulated media. Some verified accounts on X leverage manipulated content to amass followers and subsequently promote various products or cryptocurrencies, highlighting the financial incentives driving such activities. Despite the implications for individuals like Althoff, platforms struggle to effectively police and remove deepfake content, allowing it to proliferate and potentially harm reputations and privacy.
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