In this video we explore Booking.com’s various guarantees regarding the Genius scheme answer the question ‘is Booking Genius worth it for hotels?’
For ten years Booking.com has promoted its Genius program as a means for hoteliers to fill up their properties with high-class clients right through the year. Truthfully though, this kind of promotion is more of an upsell than anything, given the real beneficiaries of the Genius scheme are the guests getting discounts and that’s just the beginning.
In this week’s video I look where the interests of you and your property end and those of Booking.com begin. Spoiler - there’s a gap between the two!
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